US CV 2017 .pdf


Nom original: US CV 2017.pdfTitre: Présentation PowerPointAuteur: Alexandre Laurent

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Alexandre Laurent
Marketing & Sales - Permanent contract / VIE
Wine & Spirits
+ 33 6 17 15 22 52
alex.winejob@gmail.com
Skype: alexandrelaurent38

DIPLOMA
Academic history

ABOUT ME
Passionate about the world of marketing, wine and gastronomy, I wish to continue my career in this
dynamic, rewarding and captivating sector. Having worked abroad for almost 2.5 years, an international
dimension is a crucial paramount for my future job position.

Master Degree in Marketing BtoC
2009 - 2013
ESCEM Business School

Preparatory Classes for Business
School
2007 - 2009

High School Degree, Minor Marketing
2007

Wine
Pro Wine Tasting Initiation (Level 1 & 2)

CAREER EXPERIENCE
Marketing & Sales
2017 / 3 Months / Avignon Area - France
MILLESIMES SAS– Wine & Spirits– Temporary Contract
Main achievements:
Editing & posting newsletter - Defining promotional offer - Editing and posting product (wines & estates)
information sheets - Writing and posting news/articles/ads on Facebook & Instagram - Customer advices &
support - Sales - Reporting

Prodégustation – Sept 2016

Junior Business Developer

Œnology Level 1

2015 – 2016 / 11 Months / Brussels - Lyon
NEWTREE Belgium – Chocolate/Retail – Permanent Contract

Suze la Rousse – Nov 2016

Harvest & Vinification Internship
Julien Cécillon wine estate – St Joseph

INTERESTS
Wine tourism
Rhone Valley, Beaujolais, Languedoc, Napa
Valley, Sonoma,

Divers

Key responsibilities:
Adapting NEWTREE’s concept & model into European market / Open new cafés in France & Belgium
Main achievements:
Field prospections & researches - Suppliers sourcing and administrative monitoring - P&L, Market surveys
Editing NEWTREE Franchise’s manual

Junior Retail Marketing Manager
2014 – 2015 / 12 Months / San Francisco
NEWTREE America – Chocolate/Retail – USA – Temporary Contract
Key responsibilities:
Supervising from A to Z the new café opening / Collaborating in the new retail marketing strategy
Main achievements:
Coordinating marketing supports and communication for both café - Marketing & daily management
procedures - Co-Managing the cafés + Staff training - Establishing the Social Media strategy/plan

Gastronomy & Food industry
Swimming, hiking, skiing, sailing

Social Media Assistant

Travel, photography

2014 / 4 Month / Melbourne
INNOVADERMA– Cosmetics – Australia- Internship

Magazines: RVF, Terre de Vins, Capital,
Management, LSA

SKILLS
Wine
Wine tasting
Professional wine critic
Grapes & Appellations
Wine making process

Marketing & Sales
Operational marketing
Project management
Digital marketing
Content marketing
Team management
Customer advice/support
Client porfofolio
Negotiation

Key responsibilities:
Co-managing the Social Media strategy of 2 brands (Leimo – Stop & Pose)

Trade Marketing & Ass. Store Manager
2013 /7 Months / San Francisco
NEWTREE America – Chocolate/Retail – USA - Temporary Contract
Key responsibilities:
Co-Managing the café - New product ideas development

Junior Sales Manager
2012 /5 Months / San Francisco
NEWTREE America – Chocolate/Retail – USA - Internship
Key responsibility:
Developing & Selling new product
Main achievements:
Customer portfolio management - Market & Consumer survey - Merchandising assignments in outlets + Shows
- Distribution network prospection & optimization

Operational Marketing Manager
2011 /7 Months / Brussels
NEWTREE Belgum– Chocolate/Retail – Belgium - Internship
Key responsibilities:
Managing Event & Social Media strategy
Main achievements:
Designing & writing marketing supports - Event planning -Merchandising assignments in outlets - PR


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