Marketing Research Quali Fariza .pdf


Nom original: Marketing-Research-Quali-Fariza.pdfAuteur: Euriellebis

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Introduce yourself in few words:
 STEPHANIE 34 y.o, I usually buy Nivea in supermarkets.

1- The Market :
- What do you think about the current moisturizing body products on the market?
 I don’t really have an opinion; I’m not too fond of creams.
What do you expect of a moisturising body cream?
 I expect my cream to be nourishing, to have a nice smell and not to be sticky.
- What are your main criteria?
 I want my cream to be nourishing, to have a nice smell and not to be sticky.
- Are you satisfied with the existing body creams on the market?
 Yes
- If no, why ?
- If yes, why ?
 There is a lot of choice, everyone can be satisfied.
- If we were to meliorate the current offer, what would it be?
 No answer

2- Range of product used :
- What type of cream do you use?
 NIVEA for the face and Garnier or Lipikar for the body
- Why ?
 I like the ratio quality/price.

3- The brand - Garnier :
- What is the first brand of body cream that comes to your mind ?
 Garnier
- What are the brands that you know ? Can you cite them ?
 Garnier, Somatoline, Lipikar, BB creams
Do you know the brand Garnier ?
 Yes
- Do you know Garnier Body Intensive 7d ?
 No

- What is or what are those you use ?
 None
- To which animal would you associate the brand Garnier to ?
 None
- What comes to your mind when we talk about Garnier ? (positive or negative)
 Teenager cream
- Compared to your usual brand, what differentiates it to Garnier ?
 I don‘t like the texture of Garnier’s creams, they feel sticky

4- Specific stimuli indroduction :
*the Garnier Body Intensiv 7d* Do a brain storm
- What do you like? What don’t you like?
 I like the packaging
- What do you understand of the products?
 It nourishes the skin and in 7 days it won’t be dry anymore.
- What do you think of the range?
 It’s good
- What do you think of the 7d promise?
 If it works, good
- Of the packaging ?
 It’s pretty
- Of the ingredients ? […]
 The ingredients are trendy.

5- Specific questions :
- What would keep you from buying body creams?
 The price I guess.
- If you were to find this product in stores, would you buy it?
 I wouldn’t
- Why ? Why not ?
 I don’t really like Garnier
- How often do you use body creams? (Quanti)
 For the face I use it every day, and for the body during summer


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