Marketing Research Quali Saumya .pdf


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Hello, I’m Saumya and I’m 23. I’m a student and I work in a Communication Counsil group.

1. The Market :
The Market :
What do you think about the current moisturizing body products on the market?
 I think there are a lot of choices on the market of body care. There are products for all skin
types.
- What do you expect of a moisturising body cream?
 I except a good quality and a product that make your body soft and hydrate.
- What are your main criteria?
 Good brand and a good result of the product
- Are you satisfied with the existing body creams on the market?
 I am..but I still didn’t find the body cream which will make my body still soft during all the
day.
- If no, why ?
 I have a dry skin and i need a real good product
- If yes, why ?
- If we were to meliorate the current offer, what would it be?
 I think they have to do more bio body cream

2) Range of product used :
- What type of cream do you use?
 I often use “Mixa”
- Why ?
 Hmm to be true.. I always use to put it when my parents by it. It’s a cream to all skin type

3) The brand - Garnier :
- What is the first brand of body cream that comes to your mind ?
 Mixa




What are the brands that you know ? Can you cite them ?
ULTRA DOUX ! by Garnier
Le Marseillais
Mixa




Do you know the brand Garnier ?
Yes
Do you know Garnier Body Intensive 7d ?
No

- What is or what are those you use ?
 Mixa
- To which animal would you associate the brand Garnier to ?
 Animal? Lion? For the colours
- What comes to your mind when we talk about Garnier ? (positive or negative)
 Positive because it’s a good brand, which have a lot of products : for hair, for body..
- Compared to your usual brand, what differentiates it to Garnier ?
 Maybe the price

4) Introduction de stimuli spécifique :
show the Garnier Body Intensiv 7d* Do a brain storm
- What do you like? What don’t you like?
 The concept is really interesting, so I like
- What do you understand of the products?
 It’ a cream which make your body hydrate in just 7 days
-

What do you think of the range?

 Interesting.. well thought
- What do you think of the 7d promise?
 Have to be prouved but it’s a good concept and idea
-

Of the packaging ?

 Hmm I'm not conquered by the packaging. The Green is too green ! You have to put more
colors, make it more dynamic and design
- Of the ingredients ? […]
 Ingredients like Aloe is very healthy so good point

5) Specific questions :
- What would keep you from buying body creams?
 The price and the need of my body
- If you were to find this product in stores, would you buy it?
 Yes

- Why ? Why not ?
 The concept. I must try it !
- How often do you use body creams? (Quanti)
 Everyday !


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