BBA Programme .pdf


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Bachelor
of Business
Administration

B

The Bachelor of Business Administration (BBA) undergraduate degree programme is conceived to
prepare graduates with the requisite knowledge, skills, and values to effectively apply various business
principles and tools in an organizational setting. The BBA foundation is designed to bridge the gap
between theory and practical application, while examining the areas of accounting, critical thinking and
decision-making, economics, finance, business law and ethics, management, marketing, organizational
behaviour, business statistical techniques, and general knowledge.

PROGRAMME OBJECTIVES
This programme provides a global approach of management and business administration.
It will open the door of entrepreneurship and global innovation, and meets the demands
of students who want to develop the necessary skills in leadership and entrepreneurship.

JOB PROSPECTS
Having taken a Bachelor of Business Administration (BBA), you can expect to find an entry
managerial position in SMEs or big companies, locally or internationally.

ADMISSION
If you have completed the first two years of our Bachelor programme, you can take the BBA
in year 3. If you wish to apply directly on year 3, you will need to have successfully completed
the equivalent of our first two years at an appropriate school. We will need to carefully
review your academic records and motivations.

DIPLOMA
Our BBA is delivered by the International Management School Geneva, a Swiss Private
School Register & EFQM accredited school. We are also on EFMD member. The International
Management School Geneva follows the Bologna agreement directive: by following a three
years Bachelor programme, you’ll earn 180 ECTS Credits.


Campus Biotech Innovation Park - Avenue de Sécheron 15 1202 Genève
Website: www.imsgeneva.ch - Phone: + 41 (0)22 545 12 80

PROGRAMME
CONTENT

YEAR 1

ACCOUNTING AND FINANCIAL MANAGEMENT

160h

General Accounting, Introduction to Management Control, …
MARKETING – SALES – COMMUNICATION

160h

Marketing Fundamentals, Commercial approach & Sales techniques, …
MANAGEMENT & HUMAN RESOURCES 

200h

Human Resources, Business Law, …

CONTENT

YEAR 2

ACCOUNTING AND FINANCIAL MANAGEMENT

160h

Corporate Finance, Mathematics & Statistics, …
MARKETING – SALES – COMMUNICATION

160h

Operational Marketing, Communication Policies, …
MANAGEMENT & HUMAN RESOURCES

200h

International Project Management, Professional Skills Development, …

CONTENT

YEAR 3

ACCOUNTING AND FINANCE

80h

Taxation, Finance Essentials (Harvard Business School Publishing), …
MARKETING – SALES – COMMUNICATION

68h

Digital Marketing, Persuading Technics, …
MANAGEMENT & HUMAN RESOURCES 

88h

Team Management – Empowerment, Decision Making, …
OTHER

116h

Business English, Innovation Day, Methodology, …
ADVANCED MODULES

80h

Finance, Strategy, Entrepreneurship & Management, …
Our programs are accurate at the time of printing, however their content is not contractual and may evolve without notification.

EVALUATION
PACE 

Mid-term exams, Final exams & Thesis
On years 1 & 2, the program is following a traditional academic year rhythm. We do not have classes on
Fridays, allowing our students to work that day if they need/want to. On year 3, the rhythm is organized
in such a way that our students can work Part-Time, which paves the way for employment. Our Career &
Development Department offers Career & Outplacement services for our students.

Accredidations:

Memberships:


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