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0

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

TABLES OF CONTENTS
Overview................................................................................................................................................. 2
I.

PRIMEFACT analysis - Internal environment .............................................................................. 2

II.

1.

People ..................................................................................................................................... 2

2.

Reputation .............................................................................................................................. 2

3.

Intellectual property.............................................................................................................. 2

4.

Market information ............................................................................................................... 2

5.

Ethos ....................................................................................................................................... 3

6.

Finances .................................................................................................................................. 3

7.

Agility ...................................................................................................................................... 3

8.

Collaborators .......................................................................................................................... 3

9.

Talents .................................................................................................................................... 3

ICEDRIPS analysis - External environment ................................................................................. 4
1.

Innovation .............................................................................................................................. 4

2.

Competitiveness..................................................................................................................... 4

3.

Economy ................................................................................................................................. 5

4.

Demography ........................................................................................................................... 6

5.

Regulations ............................................................................................................................. 6

6.

Infrastructures ....................................................................................................................... 7

7.

Partners .................................................................................................................................. 7

8.

Social trends ........................................................................................................................... 8

III.

Mode of entry ............................................................................................................................. 8

IV.

HO KARAN’s 4Ps Marketing mix ............................................................................................... 9

V.

1.

Product ................................................................................................................................... 9

2.

Price ........................................................................................................................................ 9

3.

Place ........................................................................................................................................ 9

4.

Promotion............................................................................................................................... 9

CONCLUSION ................................................................................................................................ 10

VI.

APPENDICES ............................................................................................................................ 11

VII.

SOURCES ................................................................................................................................... 15

VIII.

WORK TIME SLOTS .......................................................................................................................................... 20

Words (excluding cover, contents, footnotes, appendices, and sources): 2722
1

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

Overview
Ho Karan meaning “I love you” in Breton is a young French craft eco-friendly company founded
in 2015, following a student e-commerce ambitious project in 2014, by Laure Bouguen, and is
specialised in natural premium men's skin care based on a perfect match between marine
minerals and Earth’s resources containing a hemp oil and brown seaweed complex1.
In this case, study, will be analysed what are its export opportunities in Sweden, a country
strongly recognised as a springboard for foreign growing companies.

I.

PRIMEFACT analysis - Internal environment

1. People
HO KARAN's headquarter has very recently moved to the Lenglow Octopus incubator, Nantes.
It currently has 7 employees. Laure Bouguen as founder and CEO, her associated cousin:
Killian Bouguen (artistic director), three people in communication, a freelance web designer,
a growth-hacker, and a sales representative2. Ho Karan is mostly a family company.
2. Reputation
Despite its youth core business combining tradition and modernity, the brand enjoys a
flourishing brand image among e-commerce cosmetics’ networks and retailers, its ECOCERT
certification and thanks to the incubator resources.
As recognition, HO KARAN has won 4 winners3 (appendix 3) and is highlighted by its major
partnership with the Cosmetic Valley, the 1st worldwide e-commerce expert network of
perfumery and cosmetics.
3. Intellectual property
Its intellectual property is first expressed by the HO KARAN’s trademark registration,
its own e-commerce site, slogan and logo, followed by its unique and complex recipes, its
surrealist packaging inspired by Jean Cocteau’s works, Salvador Dali and André Le Breton.
4. Market information
Ho Karan is oriented for men and young ones who care about their skin, and as well,
environmentally sensitives, by offering a range rich in natural compounds for a manly and
elegant look. It targets a middle to upper-middle-income man and is implemented through a
multichannel strategy, mainly online, but also through short distribution channels following a
reasoned and sustainable consumption mode.

(www.hokaran.fr, 2017)
(Contact: G. Ohran - Internal data collected by mail exchanges)
3
(www.facebook.com, 2017)
1

2

2

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

5. Ethos
The bio-hedonistic brand offers a 100% local conception and deploys a strong identity in the
men's cosmetics world by taking advantage of the local ecosystem and enjoy with their
consumer its History and wealth. Respectful of nature, its products contain neither paraben
nor SLS and aren’t tested on animals.
6. Finances
To achieve her project, Laure Bouguen benefited from a € 25,000 "Honourable French
Initiative loan" - Initiative Nantes4. After, she obtained a bank loan and relied on a fans’
crowdfunding participation amounting to 12,000 €5.
Ho Karan has limited resources, it generates a growing turnover (not disclosed) but not yet a
net result which would overcome payroll taxes, regular costs, and the investments
commitments. Being in the very 1st stage of the international product life cycle, costs are split
between R&I and newly developed partnerships.
7. Agility
The incubator experience stimulates it productivity through support and learning sessions
offered. Their research is facilitated, oriented, and supported to create new partnerships.
Although most of the value chain is outsourced (limited in control), they have no geographical
limits by opting for on an e-commerce business model. As Ho Karan is still growing, it should
replicate at first the established French model abroad so the generated incomes be invested
in new formulas to innovate and widening the Breton's range offered.
8. Collaborators
Ho Karan, don’t have physical infrastructure so as it subcontracts most of its value chain.
Desiring to send back to its consumers a deep expertise brand image, it relies on 13
collaborators/providers (see appendix 4) for it and then to be complied with European
standards and norms. They also subcontract for commercial files negotiating.
The company works on local circuits to reduce the ecological footprint and boost the local
economy. Its main collaborator is the marine cosmetology laboratory: Océalys.
9. Talents
Ho Karan set up and benefit from synergies from its collaborators and business partners that
represent it. Likewise, its talents reside in its ability to develop complex personalised formulas
elaborations for men’s skin by combining marine and terrestrial ecosystems. Divergent to
those of women, the company considers their denser and oilier epidermis in collagen and
sebum subjected to testosterone, aggressions due to shaving and inflammation.
Using hemp oil, Ho Karan highlights its irreverent side while ensuring the expertise of an
unknown plant.
4
5

(www.initiative-nantes.fr, 2015)
(www.ulule.com, 2015)
3

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

II.

ICEDRIPS analysis - External environment

1. Innovation
According to the Global Information Technology Report of 20166, Sweden ranks 3rd in the
Networked Readiness Index (NRI) and is strongly highlighted by the World Intellectual
Property Organization (WIPO)7 as the land of start-ups. Specialised in the high-tech sector, it’s
positioned behind Switzerland and the United Kingdom with a score of 62.40.
For instance, in the cosmetics industry, we note many used digital tools to awake consumers'
curiosity and keep them informed of the latest news (virtual shops, click'n collect processes,
QR codes, dynamic storefronts, flash videos on streets & stores ...).
2. Competitiveness
Designated in December 2016 as the best country to host companies by the Forbes ranking8,
although a member of the EU, Sweden remains outside the euro zone, to keep the country's
sovereignty independent. It enables for Sweden to be in the top 3 global ranking because of
its diversification and the sophistication degree of its distribution networks.
As well, faced to a country characterized by a green and high-tech economy, Ho Karan will
face many competitors9-10 and will have to promote a good marketing campaign by
highlighting its unique characteristics to grasp a small part of the market harder again since
the association of Swedish beauty brands (ASBB) has been created in December 2016 to
support small beauty companies providing natural and high quality products with subsidies (+
SEK 5M / 511,980 €).

(www.weforum.org, 2016)
(www.globalinnovationindex.org, 2015)
8
(www.forbes.com, 2016)
9
(www.lessensdumonde.co.uk, 2017)
10
(S. Hussain, www.eluxemagazine.com, 2015)
6

7

4

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

3. Economy
The Swedish budget remains dependent on the
international and European environment and its
underpinnings
in
the
financial
markets.
However, this is the largest Nordic economy and
represents a transparent and highly developed
market with the lowest public debt in Europe (42.6%),
based on high technology and a green economy11-12.
According to an official report by COFACE, Swedish GDP growth in 2016 is 3.4% and worth
461.63 billion €13 (exchange rate: 1 SEK = 0.102227 EUR) and decisively declining in 2017 with
a forecast rate of 2.6%. Most of its GDP (86%) is based on foreign trade and has with Iceland
the highest rate of foreign direct investment in the Nordic countries (French market shares:
4.3% in 201514). The country risk and the business environment are rated A115, the maximumsecurity rating and means a real opportunity for HO KARAN seeking to expand itself.
In 2016, the Swedish trade balance, previously exceeding, recorded a deficit of -0.2%, notably
with the impact of Brexit (- 696.57M €). Nevertheless, consumption and investment remained
stable with the currency depreciation and the low inflation rate (1.1%).
Recently, despite a high household debt16, private consumption and retail sales growth are
among the strongest in Europe, with rates of 2.2% and 3% respectively in 2015 and 2016 to
account for 40% of household spending and the unemployment rate decreased to reach
6.9%17.
Imports of cosmetics amounted to 1.66 trillion euros in 2015 and are expected to increase to
2020 to reach 2.62 trillion euros with a compound annual growth rate of 9.51% during the
forecast period18. By 2015, 10.6% of these cosmetic imports came from France. The market
for men would provide a significant increase namely regarding exfoliants and especially about
'organic cosmetics' with an increase of 7% in 2016.
As well, another opportunity for the Ho Karan’s business model, strong growth in e-commerce
continued, with total revenues of SEK 48.81 billion (5 billion euros) in 2016 and represents an
increase of 13.5% positioning the Swedish market and the 2nd European largest online
consumer/capita after the Norwegians.

11

(Jonsson, A. and Hammarberg, A, www.business-sweden.com, 2015)
(www.heritage.org, 2017)
13
(www.journaldunet.com, 2017)
14
(www.diplomatie.gouv.fr, 2015)
15
(www.coface.com, 2017)
16
(A. Gurría, www.oecd.org, 2017)
17
(www.lemoci.com, 2016)
18
(www.mordorintelligence.com, 2016)
12

5

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

4. Demography
Sweden is a Northern European state of 407 311 km² located in
Scandinavia. It shares borders with Norway to the west, Finland
to the north-east and is separated from Denmark by the
Øresund19. The standard of living is one of the highest in the
world (18th GDP/inhabitant 44 912.72 € in 2016)20-21.
The population is about 10,018,721 inhabitants in March 2017,
where 85% of the population speaks English ad has an urban
lifestyle, and a dynamic population growth rate of 1.460% per
year, despite a median age of 41.2 years22. Stockholm as the
capital is the most populous city with 2,269,060 inhabitants.
5. Regulations
The Swedish economy is very open and unregulated
to promote international trade, supporting
flexibility, competitiveness, and investment flows.
The transparent and efficient regulatory
environment compliant with European and
international standards encourages a strong
entrepreneurial spirit. Banking rules are reasonable
and lending practices are prudent. Public spending
was accounted for 51.1% of GDP in the last three
years at a value of 21.7 (Heritage ranking23).
Effective integrity measures fight against corruption and have enabled Sweden to be ranked
3rd out of 168 countries according to the Transparency International Corruption Perception
Index 2015.
Sweden as a member of the EU applies the Common Customs Tariff and the European
Nomenclature Code (TARIC), VAT (normal tariff: 25%) and only a Single Administrative
Document is needed with the traditional commercial and transport documents24.
However, the products must comply with the additional coding and labelling rules specific to
Sweden. The overall tax burden is equal to 42.7% of total revenue, customs duties for Ho Karan
products would be assessed to 4.2%.
19

(G. Villeret, www.populationdata.net, 2017)
(F. Salmon, www.blogs.reuters.com, 2011)
21
(www.indexmundi.com, 2016)
22
(www.cia.gov, n.d.)
23
(www.heritage.org, 2017)
24
(www.export.gov, 2016)
20

6

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

6. Infrastructures
Specialised in high technology (telecommunications and IT equipment), the service sector
employs nearly 80% of the active population and contributes nearly 73% of GDP.
The population has great access to telecommunications with 95% of it connected to the
Internet and 88 computers available for 100 people25.
For international trade, Sweden can mainly count on 3 major airports: Stockholm,
Gothenburg-Landvetter and Malmö. Sea transport is also vital with 2,700 km of coasts and
mainly transit through Stockholm, Gothenburg and Trelleborg.
Judging Sweden's central location and strategic gateway in northern Europe as a natural
logistics hub, an investment plan of SEK 900 million (€ 92 million) February 2017 was
concluded with the European Investment Bank (EIB)26.
7. Partners
Ho Karan mainly sells through its e-commerce site but can also rely on 10 French e-commerce
partners, and two others abroad in Belgium and Pays-Pays (PURNATURAL, Men care store).
It also sells its products to 15 retailers chosen for their commitment to natural and organic
products in France, 4 in the United States, 3 in England in London and 2 in Spain
and 1 in Netherlands (see appendix 5).
To export its products to Sweden, Ho Karan can already see with its current distributors to
know if they have counterpart contacts. As well, to find other partners, Ho Karan can choose
to send one of its employees in mission or employ one representative from the French
Chamber of Commerce and Industry Abroad to establish a recognition of the distribution
market with better expertise about the different existing natural and organic cosmetic
retailers (i.e. : Life27 - 220 store, Hälsokraft28 - 70 , Nature Livets Apotek and Hälso för alla).
Finally, Laure Bouguen with its team can choose to participate in professional cosmetic fairs
held in Sweden such as ALLT FÖR HÄLSAN29 to see and negotiate with local distributors.

(www.suddefrance-developpement.com, 2017)
(www.eib.org, 2017)
27
(www.lifebutiken.se, 2017)
28
(www.halsokraft.se, 2017)
29
(www.eventseye.com, 2017)
25

26

7

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

8. Social trends
In Sweden, the e-commerce market has great potential and is considered as a test country.
During 2015, 86% of the Swedish population bought frequently products online.
Moreover, it’s recognised both to establish new trends and to adopt them quickly from abroad
after having tested. Considered as the most advanced Internet users in the world, the use of
social media and mobile communication is high and Sweden has the greatest global Internet
users’ penetration.
Also, according to The NPD Group30, men appreciate the interest of taking care of their
appearances31 (see appendix 6), proving to be an asset both personally and professionally.
Many sociological developments explain this by the increasing number of men employed in
the services sector, increased competition in the workplace, the ageing of the baby-boomers
eager to remain elegant, and a young generation influenced by the changing male beauty
standards.
They are driven by an increased preference for vegans, organic and natural beauty products
and know an increased awareness about sustainability and Socially responsible cosmetics
available32. Ho Karan appears to be in the ideal setting to develop.
-

Appendix 8: SWOT analysis concluded from PRIMEFACT-ICEDRIPS

III.

Mode of entry

With a multichannel strategy, Ho Karan has two possible entry modes:
Firstly, distribution contracts on Internet can be negotiated. Then, the desired
products are sent directly to customers, after SWIFT bank transfer, by the choice of a
freight forwarder (i.e.: DHL, France Express) who will also handle customs clearance
before receipt by the customer within 4 to 5 days.
Ho Karan can also choose affiliation contracts and multi-brand distribution ones to be
physically represented through a cooperative and direct export mode (appendix 9)
with the resident-sales representatives’ solicitation to manage contract negotiations.
This is the most appropriate mode of distribution for the current internationalisation
brand level, which has no infrastructure to think about a franchise, for now, the lowrisk country and business environment (A1) and the growing men's cosmetics market.
The shipping mode can be done in LCL "less than a container load" and then dispatched
on arrival by the chosen forwarding agent.
30

(www.premiumbeautynews.com, 2012)
(J. Mills, Data Monitor Consumer, 2015)
32
(www.euromonitor.com, 2017)
31

8

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

IV.

HO KARAN’s 4Ps Marketing Mix

1. Product
The Ho Karan’s skin cares include more than 20 plant active agents and marine from Brittany
and are accompanied by a fragrance including more than 50 essential oils for an atypical scent,
a complex and unique recipe.
Three ECOCERT-certified 100% local & home-made products with more than 50% of
eco-friendly organic compounds are presented in a premium range in frosted glass pump
bottles (see appendix 2):
- A moisturising cream rich in hemp oil (50Ml).
- An energizing and regenerating serum (30Ml).
- A cleansing exfoliating gel containing oyster shell powder (100Ml).
Two boxes are also offered to mix products in the same set.
Each product has a specific visual and its own packaging and are inspired by the Jean Cocteau’s
drawings to highlight surreal illustrations before being wrapped in a black silk sheet.
2. Price
The price range is between 26-65€, so as they’re considered high-end products but they can
be more at more affordable price during private sales up to -60% and limited offers.
Despite a limited range, the positioning is rather adapted according to its differentiation
degree and Swedish standards of living.
Shipping costs to Sweden depend on the customs duties the differences in labelling, coding
and will slightly differ according to the distribution’s contract done. As well, in opting for a
skimming strategy, Ho Karan could rely on the distinctive products’ features to tap the market.
3. Place
The distribution is mainly on the Ho Karan and partners’ e-commerce sites.
As well, about physical distribution channels, it can also link itself with natural and organic
retailers (Life, Hälsokraft, Nature Livets Apotek and Hälsa för alla). Also, positioning itself on
high-end products, Ho Karan may eventually expect after having generated significant
revenues on that market to be distributed among wellness centres and beauty salons.
4. Promotion
Knowing that Sweden is particularly suited to digital media and e-commerce, Ho Karan has to
use traditional social media through animations (Facebook, Twitter, Instagram, YouTube competition, random draws among fans), updates and be a real platform for exchanging with
them to build true human relationships and find online brand ambassadors.

9

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

Word-of-mouth via bloggers and vloggers is also very appropriate, Swedish loving to be
authors of new trends and testing products. They highlight the company’s products and give
their opinion from consumer to consumer. The only thing the company needs to do is find
influential Swedish bloggers and vloggers to send its products with a global description for a
high promotion at low costs.
More traditionally, they can offer monthly subscriptions, newsletters and private sales,
be present at international fairs, for street marketing or hold ponctual pop-up stands in malls.

V.

CONCLUSION

The Swedish market is a real welcoming ground for companies and a very appropriate country
for Ho Karan, where people are particularly e-consumer ones animated by the desire to test
new products.
By adopting a skimming strategy, Ho Karan, with the growing demand for the offered
products, will be able to generate significant funds and with the generated incomes, extends
its range and its distribution network, innovate and expand more itself at a global scale.

10

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

VI.

APPENDICES

1. Few words from Laure Bouguen
Laure Bouguen describes her project as innovative, shifted, and authentic and considers that
the first moment of the day when the man wants to take care of him is in the morning looking
at himself in the mirror. He wants to be beautiful of course, but also to be able to look at
himself in the mirror, to look in the face. Do things well, to be a good man. For that, Ho Karan
is working on short production circuits to limit our ecological footprint and foster the
development of the local economy. It’s a bio-hedonistic brand that caters to a fine, refined
man.
2. Ho Karan full range description
A - MOISTURIZING CREAM (50Ml)
Thanks to its 10 active ingredients, terrestrial and marine, the moisturising
cream nourishes with a fluid and creamy texture, mattifies the complexion
and provides a feeling of freshness throughout the day protecting the skin
against external aggressions. It is also ideal to soothe razor burns with the
action of propolis and treat the natural look of the beard, short or thick.
With spicy notes, it provides softness and suppleness to the skin by
antioxidants fighting the signs of age and remineralizes the skin.
• Its main active ingredients:
o Hemp Oil: Rich in fatty acids, it provides a softening and soothing effect.
Nourishes the skin after shaving and soothes the razor burn.
o Vitamin E: Moisturizing and antioxidant properties.
o Organic Propolis: Stimulates healing and soothes irritated skin.

B - ENERGIZING AND REGENERATING SERUM (30Ml)
The invigorating serum is a care that allows to act on the tonicity and the
elasticity of the skin and to attenuate the marks of the skin attacked
especially under the eyes by erasing the effects of the fatigue. It minimises
and prevents puffiness and dark circles around the eyes due to its soothing
and regeneration properties. Thanks to its 8 active ingredients, it brings the
necessary humidification to the face for its daily needs.
• Its main active ingredients:
o Wheat Proteins: Rich in amino acids which have a tightening
effect.
o Hyaluronic acid: Inflates the surface of the skin due to its viscoelastic properties.
o Menthol: Its calming properties soothe and protect the area of the skin while
providing the necessary tonicity for an enhancement of the eye.

11

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

C - CLEANSING EXFOLIATING GEL (100Ml)
Men's Facial Exfoliating Cleanser is a three-action fluid care product that
gently exfoliates the skin from microbeads, removes impurities and soothes
the skin. It helps to restore the balance of the skin, prepares it for shaving
and improves the performance of your serum and moisturiser. The perfume
is very natural and quite pleasant. The gel foam under the action of water
and allows diffusing a pleasant perfume during the application for a soft,
supple, and fresh skin. After application, the skin is soft, supple and on a very
pleasant feeling of freshness.
• Its main active ingredients:
o Natural Silica: Regular polishing of the skin from oyster shell powder.
o Hemp oil: Soften and soothe thanks to many essential fatty acids.
o Honey: Very moisturising, it nourishes and softens the skin.

3. Winners & certification
4 laureates have been attributed to Ho Karan since the e-commerce project’s creation.
The ECOCERT certification for its corporate social responsibility
- Dec. 2014: Laureate “Start in Cosmetics” in the category “Innovative
project using agro-resources.
- Sept 2015 - June 2016: “Beyond Beauty 2015 and 2016” natural &
organic category (1st year: moisturising cream, 2nd year: Energising
Serum.

- Oct. 2015: Wizishop - “The greatest e-commerce project of the year”

- ECOCERT: A certification organism of organic cosmetics now present in
more than 85 countries.

12

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

4. Collaborators

5. Partners

13

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

6. Men have increasingly complex appearance-related concerns

7. People life conditions in Sweden

Each well-being dimension is measured by indicators from the OECD Better Life Indicator set.
Indicators are normalised to range between 0 (worst) and 10 (best).

14

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

8. SWOT analysis concluded from PRIMEFACT & ICEDRIPS

15

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

9. Entry mode decision

16

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

VII. SOURCES
Type
Web page with
a company as
an author.
Official
Facebook page
as author
Web page with
a company as
an author.
Web page with
a company as
an author.
Ho Karan
representative
Web page with
a company as
an author.

Web page with
a company as
an author.

eReport Company as an
author.

eReport Company as an
author.
eReport Company as an
author.
Web page with
a company as
an author.

In-text citation

Referencing list

www.hokaran.fr, (2017), HO KARAN - Men
Skincare. Available at: http://www.hokaran.fr/fr/
[Accessed 30 Mar. 2017].
www.facebook.com, (2017), HO KARAN.
Available at:
(www.facebook.com, 2017)
https://www.facebook.com/pg/hokaran.fr/abou
t/?ref=page_internal [Accessed 30 Mar. 2017].
Ulule, (2015), HO KARAN. Available at:
(www.ulule.com, 2015)
https://fr.ulule.com/ho-karan/
[Accessed 30
Mar. 2017].
www.initiative-nantes.fr,
(2015),
Laure
BOUGUEN Testimony, Initiative Nantes] Available
(www.initiative-nantes.fr, 2015)
at: http://www.initiative-nantes.fr/temoignageho-karan.html [Accessed 30 Mar. 2017].
(Contact: G. Ohran - Internal data collected by (Contact: G. Ohran - Internal data collected by
mail exchanges)
mail exchanges)
www.weforum.org, (2016), Global information
technology report. Available at:
(www.weforum.org, 2016)
https://www.weforum.org/reports/the-globalinformation-technology-report-2016 [Accessed
10 Jun. 2017].
www.suddefrance-developpement.com, (2017),
Introduction Suède - Fiches pays. Available at:
(www.suddefrance-developpement.com,
http://www.suddefrance2017)
developpement.com/fr/fichespays/suede/introduction.html
[Accessed 10 Jun. 2017].
www.journaldunet.com, (2017), 23e : Suède,
532 milliards
de
dollars.
Available at:
(www.journaldunet.com, 2017)
http://www.journaldunet.com/patrimoine/finan
ces-personnelles/1171985-classementpib/1172293-suede [Accessed 10 Jun. 2017].
www.euromonitor.com, (2017), Beauty and
Personal Care in Sweden. Available at:
(www.euromonitor.com, 2017)
http://www.euromonitor.com/beauty-andpersonal-care-in-sweden/report
[Accessed 10 Jun. 2017].
www.euromonitor.com, (2017), Men's Grooming
in Sweden. Available at:
(www.euromonitor.com, 2017)
http://www.euromonitor.com/mens-groomingin-sweden/report [Accessed 10 Jun. 2017].
(www.hokaran.fr, 2017)

(www.premiumbeautynews.com, 2012)

17

www.premiumbeautynews.com,
(2012), Cosmétiques pour hommes Available at:

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

Web page with
a company as
an author.

(www.export.gov, 2016)

Web page with
a company as
an author.

(www.forbes.com, 2016)

eReport Company with
an author.

(A. Gurría, www.oecd.org, 2017)

eArticle –
Company with
an author

(S. Hussain, www.eluxemagazine.com, 2015)

eReport Company as an
author.

(www.heritage.org, 2017)

eReport Company as an
author.

(www.heritage.org, 2017)

Web page with
a company as
an author.

(www.lessensdumonde.co.uk, 2017)

eReport Company with
an author.

(J. Mills, Data Monitor Consumer, 2015)

eReport Company as an
author.

(www.diplomatie.gouv.fr, 2015)

eReport Company as an
author.

(www.coface.com, 2017)

18

http://www.premiumbeautynews.com/fr/cosme
tiques-pour-hommes-le-marche,4456#nb1
[Accessed 10 Jun. 2017].
www.export.gov.,
(2016),
Export.gov.
https://www.export.gov/apex/article2?id=Swed
en-Market-Overview [Accessed 10 Jun. 2017].
www.forbes.com, (2016), Forbes Welcome.
Available at:
https://www.forbes.com/places/sweden/
[Accessed 10 Jun. 2017].
Gurría, A, www.oecd.org, (2017), Economic
Survey of Sweden 2017 – OECD Available at:
http://www.oecd.org/sweden/economic-surveysweden.htm [Accessed 11 Jun. 2017].
Hussain, S, www.eluxemagazine.com, (2015), 10
of the Best Organic Beauty Brands from
Scandinavia - Available at:
http://eluxemagazine.com/beauty/organicbeauty-brands-from-scandinavia/ [Accessed 10
Jun. 2017].
www.heritage.org, (2017), Index of Economic
Freedom. Available at:
http://www.heritage.org/index/heatmap
[Accessed 10 Jun. 2017].
www.heritage.org, (2017), Sweden Economy:
Population, GDP, Inflation, Business, Trade, FDI,
Corruption. Available at:
http://www.heritage.org/index/country/sweden
[Accessed 10 Jun. 2017].
www.lessensdumonde.co.uk, (2017), L:A Bruket
(Sweden) - Les Sens du Monde : Natural
Cosmetics. Available at:
http://www.lessensdumonde.co.uk/labruket_en.htm [Accessed 10 Jun. 2017].
J. Mills, Datamonitor Consumer, (2015), Trends
and innovations in male grooming. Available at:
http://www.vietbeautyshow.com/Portals/6/Tren
ds%20and%20innovations%20in%20male%20gro
oming.pdf [Accessed 10 Jun. 2017].
www.diplomatie.gouv.fr, (2015), Présentation de
la Suède. Available at:
http://www.diplomatie.gouv.fr/fr/dossierspays/suede/presentation-de-la-suede/ [Accessed
10 Jun. 2017].
www.coface.com, (2017), Sweden – Economic
studies & country risks. Available at:
http://www.coface.com/Economic-Studies-andCountry-Risks/Sweden [Accessed 10 Jun. 2017].

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

eReport Company as an
author.
eReport Company as an
author.
Web page with
a company as
an author.
eReport Company as an
author.

eReport Company as an
author.

eReport Company with
authors.

Web page with
a company as
an author.

eArticle
Swedish
blogger
eReport company with
an author.
Web page with
a company as
an author.

www.lemoci.com, (2016), Sweden - Le Moci.
(www.lemoci.com, 2016)
Available at: http://www.lemoci.com/fichepays/suede/ [Accessed 10 Jun. 2017].
www.mordorintelligence.com, (2016). Sweden
Cosmetics Products Market. Available at:
(www.mordorintelligence.com, 2016)
https://www.mordorintelligence.com/industryreports/sweden-cosmetics-products-marketindustry [Accessed 10 Jun. 2017].
www.indexmundi.com,
(2016), Sweden
Demographics Profile. Available at:
(www.indexmundi.com, 2016)
http://www.indexmundi.com/sweden/demogra
phics_profile.html [Accessed 10 Jun. 2017].
www.cia.gov, (n.d.), The World Factbook - Central
Intelligence Agency. Available at:
(www.cia.gov, n.d.)
https://www.cia.gov/library/publications/theworld-factbook/fields/2177.html [Accessed 10
Jun. 2017].
www.globalinnovationindex.org (2015), Effective
innovation policies for development. Available at:
(www.globalinnovationindex.org, 2015)
https://www.globalinnovationindex.org/userfiles
/file/reportpdf/GII-2015-v5.pdf
[Accessed 10 Jun. 2017].
Jonsson, A. and Hammarberg, A, www.businesssweden.com, (2015), Retail market in Sweden.
(Jonsson,
A.
and
Hammarberg,
A, Available
at:
http://www.businesswww.business-sweden.com, 2015)
sweden.se/globalassets/invest-new/reports-anddocuments/retail-market-in-sweden---sectoroverview-2016.pdf [Accessed 10 Jun. 2017].
www.eib.org, (2017), Sweden: Investment Plan
Available at:
http://www.eib.org/infocentre/press/releases/al
(www.eib.org, 2017)
l/2017/2017-031-investment-plan-for-europesek-900-million-for-investment-in-localinfrastructure.htm?lang=-fr
[Accessed 10 Jun. 2017].
F. Salmon, www.blogs.reuters.com, (2011),
Swedish inequality data point of the day.
(F. Salmon, www.blogs.reuters.com, 2011)
Available at: http://blogs.reuters.com/felixsalmon/2011/03/25/swedish-inequalitydatapoint-of-the-day/ [Accessed 10 Jun. 2017].
G. Villeret, www.populationdata.net, (2017),
Country profile - Sweden. Available at:
(G. Villeret, www.populationdata.net, 2017)
https://www.populationdata.net/pays/suede/
[Accessed 10 Jun. 2017].
www.eventseye.com, (2017), International fairs –
Sweden. Available at:
(www.eventseye.com, 2017)
http://www.eventseye.com/fairs/c0_salons_sue
de.html [Accessed 10 Jun. 2017].

19

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

Web page with
a company as
an author.
Web page with
a company as
an author.

www.lifebutiken.se, (2017), Life Hälsoprodukter.
Available at: http://www.lifebutiken.se/
[Accessed 10 Jun. 2017].
www.halsokraft.se, (2017), Hälsokraft - Naturlig
hälsokost i butiker och webbshop. Available at:
http://halsokraft.se/ [Accessed 10 Jun. 2017].

(www.lifebutiken.se, 2017)

(www.halsokraft.se, 2017)

VIII. WORK TIME SLOTS
PEOPLE

Alexandre L.

Louis G.
Ylan F.
Suzanne A.

TASK PERFORMED

HOURS

Project leader:
Company H, its products & distinctive points.
PRIMEFACT-ICEDRIPS, SWOT, entry mode, marketing mix, overview & conclusion
Cover sheet, contents, appendices & charts/frameworks.
Report formatting & writing, realization of the PowerPoint & Harvard Ref.
Mode of entry study & Harvard Referencing
Elements of ICEDRIPS, marketing mix & PPT support
Elements of PRIMEFACT & PPT support

20

Lecturer: Sandra Kernan – B8MK106
Submission Date: 26.06.2017

63h

8h
5h
5h


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