Presentation .pdf



Nom original: Presentation.pdf
Titre: Diapositive 1
Auteur: Vincent Muraire

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BREAKING THE LARGEST CHOCOLATE BAR
MOSAIC RECORD !

CONFIDENTIAL

CONFIDENTIAL

Presentation of Le Chocolat des Français
The good look, the good taste, the made in France

August, 18th 2017

Deliciously manufactured within the TRADITION OF FRENCH CHOCOLATE
CRAFTSMANSHIP, our chocolate bars are all DESIGNED BY ARTISTS. Le
chocolat des Français is not the type of chocolate bars to melt away into the
masses: it does everything it can to PLEASE TASTE BUBS AS MUCH AS EYES!

3

All our products are 100% PURE COCOA
BUTTER and 100% NATURAL, with no
palm oil or conservatives

DELICIOUS and NON CLEAVING

Our chocolates received the BEST YOUNG

recipes

CHOCOLATE BRAND AWARD during PARIS’

GOURMET chocolate bars, PREPARED

CHOCOLATE FAIR

Our recipes have all been created in with
our chocolate maker and its 30+ YEARS
OF EXPERIENCE

WITH LOVE near PARIS

Our recipes also won the Babybrand contest
(chaired by FRENCH CHEF THIERRY MARX)

Our PHILOSOPHY is simple: to create DELICIOUS chocolate confections within the
respect of TRADITIONAL FRENCH CHOCOLATE CRAFTSMANSHIP !

4

Our packagings are DESIGNED
BY ARTSITS coming from a
wide range of universes
(comics, street art,
illustration, painting, etc.)
Each chocolate
bars is SIGNED BY
THE ARTIST

Thanks to their COLORFUL
and FUNNY drawings, our
chocolates are VISUALLY
APPEALING to customers

Our chocolate are just as DELICIOUS as the STUNNING VISUALS they are
wrapped up in!

5

From the chocolate to the
packaging, everything is
MADE IN FRANCE!

Our CHOCOLATE
FACTORY is located in
PARIS’ SUBURB, while
our PACKAGINGS are
printed in PARIS

The « FRENCH
TOUCH », applied to
design !

Celebrating FRANCE and its imagery!

6

FANCY, TRENDY and EYE-CATCHING, our
products are resolutely MODERN and
CONTEMPORARY!

Above all, tasting chocolates must be a

Offer TAILOR-MADE DESIGNS to our

PLEASURE, shared at any moment of the

clients, adapting to their needs and

day!

universe.

The ELEGANCE and REFINEMENT of the
« FRENCH TOUCH » !

RIGOR, EXCELLENCY and manufacturing
of SUPERIOR QUALITY PRODUCTS.

7

… and Paris’ AIRPORTS !

8

Countries where you can already eat our chocolate!

Our GEOGRAPHICAL COVERAGE is expanding fast. Our brand’s name TRAVELS
WELL and is EASILY UNDERSTANDABLE WORLDWIDE !

9

CONFIDENTIAL

Presentation of the record attempt
The Largest chocolate bar Mosaic

August, 18th 2017

WHO ?
WHEN ?
HOW ?

MySwissChocolate, a Swiss chocolate brand
February 14th 2011, at Zurich Airport on Valentine’s Day (Switzerland)
1500 bars of chocolate, overall surface of 18.35m²

We chose an existing record with ALREADY ESTABLISHED CRITERIA to FACILITATE our attempt

Source: Guinness World Records website

11

3,51m

We want to break the record during Paris’

(45 chocolate bars)

chocolate fair (October 28th, November
1st)(1)
x2025

For this, we will use our current

bars

chocolate bars, which are 0.012 meters
square (7.8x15.2 cm)
6,84m

We will need 2025 BARS to break the

(45 chocolate bars)

record, for a TOTAL SURFACE OF
24,01M2
The idea is to make the mosaic DISPLAY
ONE OF OUR CHOCOLATE BARS in a GIANT

1,70m
(size of an average
individual)

format!

Note: (1) To be held in Paris’ Porte de Versailles
(2) For illustrative purposes only. The final design will be finalized mid-September.

12

August

1st – 6th

September

7th – 13th 14th – 20th 21th – 27th 28th – 3rd 4th – 10th 11th – 17th 18th – 24th 25th – 1st

October

2nd – 8th

9th – 15th 16th – 22th 23rd – 29th 30th – 5th

PROJECT PREPARATION
Attempt decision
Contact with Guinness Book Record owner
Les Grands d’Espagne, to seek advices(1)
Application on Guinness Book World Record
website

01/08
05/08

21/08

Validation of attempt by GBWR company
Validation of the mosaic display design
Validation of the mosaic location in the Fair,
with Paris’ Salon du Chocolat organisation

PRODUCTION
Chocolate production and packaging printing
Production of the mosaic’s support

RECORD EXECUTION
Paris’ Chocolate Fair
Installation of the mosaic’s support
Implementation of the bars and creation of
the mosaic within the exhibition parc
Chocolate fair opening and presentation of
the mosaic to the public

Note: (1) Les Grands d’Espagne hold the record of the longest performance of ham slicing.

28/10 – 01/11
26/10
27/10

28/10

13

Vincent Muraire

CACAORICO !

+33 6 58 38 25 07
vincent@lechocolatdesfrancais.fr

Vous voulez en savoir plus?

Matthieu Escande
+33 6 27 65 24 74
matthieu@lechocolatdesfrancais.fr

www.lechocolatdesfrancais.fr

/lechocolatdesfrancais/

/lechocolatdesfrancais/




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