Yellow Parents Guide .pdf

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A Safety Guide
for Parents, Carers
and Educators
Learn how the Yellow app works
Get online safety advice for young people
Find out about Yellow’s five-step approach to safety
September 2017

Millions of teenagers all over the world are part of
the Yellow community. It’s our goal to give them the
best possible experience and that includes helping
them to deal with potential risks online.
We’ve built safeguards into the Yellow app and we’ve
also created this guide to support parents, carers
and educators so that you understand how teenagers
use Yellow and know how to help your child or your
students to stay safer.
We’ll keep things simple – no technical jargon, just
straightforward answers to the questions you might have
and common sense advice for anyone who uses Yellow.
If you find this guide useful, why not share it with
your friends and colleagues?


Yellow: A Safety Guide for Parents, Carers and Educators

First things
What is Yellow?

Yellow is a social network
that millions of young people
around the world use to
make friends online.

There is a minimum age limit of
13 on Yellow and anyone under
17 who sets up a profile confirms
they have the permission of a
parent or guardian.
13 to 17-year-olds have their own
community that is separate from
adults who use the app.


What is live streaming?

Live streaming is where someone broadcasts
video footage of themselves in real time over the
internet and viewers send them messages as they
watch. Other social networks, such as Facebook
and Instagram, also offer live streaming.

Teenagers love Yellow because
it’s fun, free and easy to use.
They get to meet new people
who have the same passions
and interests, chat one-on-one
or in groups and connect with
other users through live video

Research by Childnet (August 2017) revealed
that more than one in 10 young people have
‘gone live’ – read Childnet’s advice about live
streaming safely.

Is Yellow safe?

Here at Yellow, we’re
committed to helping young
people have the safest
possible experience on
the app.

As with any social network,
you might have concerns about
your child or students being
bullied, strangers making contact,
other users sharing inappropriate
content and people putting
pressure on them to behave
in a certain way online.

In this guide, we’ll explain how our
community guidelines, moderation,
reporting tools and other safety
features help to make the Yellow
community as positive and safe
as possible.

Yellow app: Signs of smarter digital safety

Read about Yellow’s approach to safety in NetFamilyNews.

Yellow: A Safety Guide for Parents, Carers and Educators

Tell me
Launched in 2015, over 10 million people now use Yellow.
That’s more than the population of London or New York!
We’ve grown quickly, thanks to our teenage users enjoying
the app and telling their friends about it.

As well as making friends at school
and through hobbies, lots of young
people meet and interact with their
peers on social apps like Yellow.
More than half of teenagers in the
US have made a new friend online
and most of these friendships
remain in the digital space without
ever meeting in person.* In fact,
many friendships formed on Yellow
are between people who live more
than 50km apart.

Yellow has a minimum age limit
of 13 and anyone aged 13 to 17
who signs up to the app confirms
that a parent or guardian has given
As a further safeguard, there are
separate communities on Yellow
for 13 to 17-year-olds and adults.

Unlike some social networks that
allow their users to be anonymous,
we believe that asking people
to use their real identity and real
photos on Yellow helps to build a
safer community for the long term.

*Source: Pew Research Center, 2015

The Yellow team
A small team based in Paris, user safety is a priority for all of us. We work closely
with online safety experts and we follow the social media guide created by the
UK Council for Child Internet Safety (UKCCIS) so that we can make Yellow
as friendly and safe as possible for young people.
We’re upfront about what’s OK and what’s not on Yellow – we send all new users
a link to our community guidelines and, if they are broken at any time, we get in touch
to explain what’s happened and what action we’re taking. By engaging and educating
our users, we believe we can help everyone to have a great time on Yellow.


Yellow: A Safety Guide for Parents, Carers and Educators

Getting Yellow
Yellow is free to download from
the App Store and Google Play.

Setting up a profile
To create a profile on Yellow,
users have to provide their:
• real name
• mobile number
• date of birth
• gender
• location
• a real photo that shows their face
We verify their mobile number
by sending a confirmation code
and their number is not published
on their profile.

By setting up a profile, users aged
13 to 17 confirm they have the
permission of a parent or guardian
to do so.
It’s particularly important that our
users are honest about their age on
Yellow as we aren’t currently able
to verify their age at sign-up.
Users can, however, report other
users who they believe could be
underage to us and our moderation
team will check their profiles.

Users can also include some of
their favourite emojis and a few more
photos or videos of themselves in
their profile.


Yellow uses location data so the
user’s location (current city) will
show on their profile, unless they
have not allowed the app to access
their location or have chosen to
hide their city in Settings.
Once users have set up their
profile on Yellow, they can change
their preferences in Settings
(see page 11).


What is
location data?

Users’ mobile phones
provide data about
their current location –
this can be switched off
by the user.

What personal
information can
other users see?
• First name
• Age
• City (unless hidden
by the user)
• Profile photos

Yellow: A Safety Guide for Parents, Carers and Educators

Using the app




To add new friends on Yellow,
users swipe right on someone’s
profile picture to ‘like’ them or
swipe left if they would rather not
be friends with them. If the user
receives a ‘like’ from someone they
like, they become friends on Yellow.

Yellow users can instant message
friends one-on-one or in group
chats. Users have the option to
Go Live during the chat and start
a live video stream so that the
friends they are speaking to can
see them.

It’s easy for users to share what
they are doing in real time using
live video streaming on Yellow.


Yellow: A Safety Guide for Parents, Carers and Educators

Anyone on Yellow will be able to
see their live broadcast and send
messages, not just their friends.
The user streaming the video can
choose whether to add viewers
as new friends.

Yellow is a great place for young people to connect
with friends but, as with any social network, you might
have some concerns about your child or students using it.
Our community guidelines outline what is acceptable and
what is not on Yellow and we encourage our users and
their families to contact us about anything inappropriate
or illegal they see happening on the app.
We take action when we are aware of any rules being
broken and we report potentially illegal activity, such as
grooming, to law enforcement.
Inappropriate, harmful and illegal content
Your child or students might come
across things they would rather not
see online, such as sexual images,
violence, homophobia, racism,
illegal drugs, extremist views and
criminal activity.
It’s not OK for this kind of content
to be on Yellow – we take it down
as soon as we become aware of it
and, if it could be breaking the law,
we refer it to the authorities.

Our advice
Make sure they know they should
report inappropriate or illegal
content to us and not share it
with other users.
We take action, which could
include removing the content,
blocking the user and reporting
it to law enforcement.


Yellow: A Safety Guide for Parents, Carers and Educators

Bullying can be really hurtful,
whether it’s online or in the real
world. On social media, it can take
many forms – nasty comments,
embarrassing photos, low ratings
or ‘dislikes’ – and it can happen
24/7. One of our community
guidelines is that Yellow users
shouldn’t intimidate, threaten or
harass anyone.

Our advice
Encourage your child or students
to respect other online users and
to think carefully before making
a comment, sharing an image or
rating someone’s post. It’s often
a good idea to take a step back
and ask: Could it hurt the other
person’s feelings or embarrass
Let them know that, if they or
someone else is being bullied
on Yellow, they should report it
to us immediately so that we can
do something about it.

Flirting and exploring sexual
feelings – a natural part of growing
up – increasingly happens online.
For teenagers surrounded by
sexual images in the media, it
can be difficult knowing where
to draw the line with sharing
photos and videos on the internet.
They might decide to copy their
favourite celebrity by posing in
their underwear, topless or naked,
for example.
Some might believe this will
get people’s attention or help
them to be more popular or they
could be pressured by boyfriends,
girlfriends, friends and complete
strangers into sharing these kinds
of images (often called sexting).
In fact, they could be breaking
the law by taking, sharing or
possessing these images.
They might also find the images
are shared with others without
their consent (often called revenge
porn or sextortion). To help protect
young people, nude and sexual
images are not allowed on Yellow
and we take steps to remove them.

Our advice
Discuss why it’s important to
respect their own body – they
shouldn’t feel they have to share
intimate photos or videos just
because celebrities do or because
someone has asked them to.
Remind them that any Yellow
user can see their live streams,
not just their friends.
Explain why they should only
share images that meet the
Yellow community guidelines
and that don’t break the law.
They should not put pressure on
other people to send them nudes
and they should report anything
inappropriate to us.
We remove inappropriate images
from Yellow as soon as we are
aware of them. Find out more
about the risks of sexting in this
NSPCC article.


Unfortunately, some people go
online to target children and
teenagers for the wrong reasons,
such as to groom them for sexual
abuse or to share extremist views.
Although 13 to 17-year-olds are
separate from adults on Yellow,
some users might pretend to be
younger and set up fake profiles
to trick young people into speaking
to them – they might pay them
lots of compliments or offer things
like concert tickets and modelling
opportunities to draw them into
a conversation.
We have zero tolerance for the
exploitation of young people and
work with law enforcement to take
action against it.

Our advice
Discuss how anyone can see
live streams on Yellow, not just
their friends. They should also
think carefully before filming
themselves – broadcasting live
from their bedroom or classroom
could reveal their exact location
to strangers, for example.

In a world of Photoshopped
images of celebrities and large
social media audiences, there’s
even more pressure for teenagers
to look and behave a certain way
and be part of the right crowd.
It’s our aim for Yellow to be a
community in which young people
feel confident, happy and secure
so there’s no place for things like
body shaming, bullying and other
forms of humiliation.

Our advice
Help them to understand that
comparing themselves to Instacelebrities or getting fixated on
the number of ‘likes’ and ratings
they get on social media isn’t
Encourage them to be themselves
and not be defined by what others
think of them. If they – or their
friends – receive nasty comments
on Yellow, they should let us know
so we can investigate and take

Look out for changes in your
child’s or students’ behaviour.
Are they increasingly secretive
about the devices and apps they
use? Do they go to their room as
soon as they receive a message or
get defensive when you ask them
who they are talking to?
Encourage them to trust their
instincts about people they
meet online and to recognise
that if what someone says to
them seems too good to be true,
it probably is.
If they feel uncomfortable about
someone who has approached
them on Yellow, they should
report it to us. We pass the details
of any potentially criminal activity
to law enforcement and other
agencies, such as the Internet
Watch Foundation.
Visit the CEOP website for
information about how to deal
with online sexual abuse.

Yellow: A Safety Guide for Parents, Carers and Educators

Fake profiles

Self-harm and suicide

Data protection

As with other social networks,
some people set up fake profiles on
Yellow and pretend to be someone
they are not.

Sadly, the pressures of growing
up can sometimes get too much
and some young people experience
depression, low self-esteem,
questions about their sexual
identity and other issues.

Unlike many other social apps,
our users are not anonymous as we
think that knowing everyone’s real
identity makes Yellow a safer place.

We want to know the real identity
of all our users as we believe it
makes the Yellow community safer.
We close down fake profiles as
soon as we know about them.

Our advice
Explain to your child or students
why it’s important to give real
information when setting up
their profile. If they are concerned
that someone has stolen their –
or someone else’s – identity to
set up a fake profile on Yellow,
they should contact us so we
can remove it.

They might choose to share their
experiences online and, in some
cases, try to encourage others
to discuss and participate in things
like eating disorders, self-injury
and suicide.
For the safety of our users, we
remove any posts on these topics.
We also provide details of helplines
so that young people can get the
support they need.

Our advice
Encourage them to look out for
their friends and to report any
posts on Yellow about self-harm
and suicide to us so that we can
take the appropriate action.

We ask users to provide their real
name, mobile number, date of birth,
gender, location and a real photo
that shows their face when they
sign up to the app.
Unfortunately, some people do not
give us their real information and
decide to set up fake profiles – we
close these down as soon as we are
aware of them. We do not share
user data with advertisers.

Our advice
Have a conversation with your
child or students about why we
ask for real information when
users sign up to Yellow.
Read our Privacy Policy for details
about the user data we collect.

If your child or students or any
of their friends are struggling
with certain aspects of their life
and would like to talk to someone,
we’ve put together a list of
helplines in various countries.


Yellow: A Safety Guide for Parents, Carers and Educators

Staying safer
on Yellow
We want young people to have a positive experience
on Yellow and that includes being as safe as possible.
That’s why we provide a number of safety features
in the app, including community guidelines and technical
tools, as well as having human moderators who keep
a close eye on things.
Our five-step approach puts user safety at the
heart of Yellow and we’re always looking for ways
to improve it even more.












13 to 17-year-olds who sign up to
Yellow confirm they have parental
We also ask new users for their
mobile number when setting up a
profile so that we can verify it using
a confirmation code.
During sign-up, users might
choose to turn off location data
on their device so we only know
which country they are in (from
their mobile number), not their city.
Every user receives a message with
a link to our community guidelines
once they have signed up.

10 Yellow: A Safety Guide for Parents, Carers and Educators


Profile settings
Users can change their profile
settings on Yellow by clicking on
the gear icon at the top right of
their profile and selecting their
preferences. They can choose to:
• Talk to either ‘Boys’, ‘Girls’ or
‘Boys & Girls’.
• ‘Hide my city’ to keep their
location private.

• Not allow friends to be able to
use their mobile number to find
them on the app.
• Adjust the distance settings on
their profile to meet friends within
a certain radius, either staying
local or going global.


Community guidelines
To keep the Yellow community
as friendly and safe as possible,
it’s important that we have some
guidelines in place. Our community
guidelines are all about treating
one another with respect and
include not sharing nude images
and other inappropriate content
and not bullying other users.
Everyone receives a link to our
community guidelines when they
sign up and, if they break any of
the rules, we take action. We aim
to engage and educate our users
so the first step is to contact them
about their behaviour. We may
then remove the offending content
and/or terminate their account.
Read our community guidelines.

11 Yellow: A Safety Guide for Parents, Carers and Educators


We use a combination of technical
tools and human moderators to
check the content created by Yellow
users and take the appropriate
action. This includes:
• Using image-matching technology
to detect fake photos.
• Filtering out profile photos with
no face.
• Developing tools and systems
to better detect and remove
inappropriate content, including
sexual images (e.g. nude or
underwear photos) and content
that promotes things such as
racism, extremism, drugs and

• Following up on reports about
users who might be lying about
their age.
• Monitoring banned profiles,
banned titles and Live rooms
that have been closed because
of bad behaviour to ensure they
are not reinstated.
If a Yellow user breaks any of our
community guidelines, we send
them a warning message so that
they understand what they have
done wrong. We may take further
action, such as removing the
content, suspending their account
for 24 hours, terminating their
account and reporting potentially
illegal activity to law enforcement.


Just like in real life, things can,
of course, go wrong online. So
we encourage our users and their
families to report any suspicious,
inappropriate and illegal activity to
us and, where necessary, we pass
the details to law enforcement. This
includes pornographic, sexually
explicit and violent content, bullying,
grooming, nude images, drugrelated content, scams and fake

It only takes a few seconds to
report any concerns to us by clicking
on the flag icon within the app or
by going to our Safety Center and
you will be helping to make Yellow
safer for everyone.
We strive to respond to these reports
in reasonable time – in most cases,
within 24 hours. We prioritise
Yellow users who report urgent
threats and emergencies (such
as suicide and violence), pass
the details of emergencies to the
relevant authorities and provide
helpline contact details to our users.
Visit our Safety Center.

12 Yellow: A Safety Guide for Parents, Carers and Educators

What you can do
right now
As parents, carers and educators, you can make
a huge difference to how your child or students manage
Yellow and their other digital spaces. Why not make a start
straight away with these three simple steps?


Encourage Reassure

Talk to them about why they
love Yellow and the other apps
and websites they use.

Encourage them to respect
themselves and other people
online in the same way they
do in the real world.

Having regular conversations
about their digital likes and dislikes
will help you to understand your
child or students better and you’ll
also be able to reassure them that
they can come to you if anything
goes wrong online.
If they are under 13, explain to
them why Yellow and many other
social apps aren’t suitable for them
and why it’s important to always
be honest about their age online.
You could even ask them to show
you how Yellow works.

They might want to consider
things like:
• Am I over-sharing?
• Might I regret posting certain
photos, videos and comments
on Yellow at a later date?
• Could something I say upset
someone else?
• How can I stand up for my friends?
It’s also important to discuss
how they deal with peer pressure
and how people who befriend
them might not always be who
they say they are.

Reassure them that they are not
alone if something worries them.
We’ve introduced lots of safety
features to help young people
have the best possible experience
on Yellow – from building a team
of moderators who filter content
and block users to making it easy
for teenagers to report things
like bullying and illegal activity.
Working together with parents,
carers, educators and law
enforcement, we’re here to
support our teenage users.

Further information and support
You can find out more about staying safe online on the following websites:
Better Internet for Kids


Parent Info

Be Internet Awesome


Revenge Porn Helpline




UK Safer Internet Centre

Office of the eSafety

Common Sense Media

We hope you’ve found this guide useful. If so, please let your friends and colleagues know about it too.
13 Yellow: A Safety Guide for Parents, Carers and Educators

Your one-minute guide to
staying safer on Yellow

all over





A social network
that teens love

sent each day

Minimum age

Did you know?
Friendships are changing: More than half of US teenagers have made
a new friend online and most of these friendships never cross over into real life.*
*Source: Pew Research Center, 2015

to friends

in twos
or groups

to make

Our five-step approach to user safety



Minimum age of 13;
real identity and mobile
number required;
separate community
for 13 to 17-year-olds;
community guidelines
provided to engage
and educate our users.



Users can hide their
city and choose to
talk to people within
a certain radius.



To keep the Yellow
community as friendly
and safe as possible,
harmful content,
bullying and other
behaviour are not



We use technical
tools and human
moderators to keep
an eye on things.



We’ve made it easy
for our users and
their families to report
any concerns using
the flag icon within
the app so that we
can take action.

Did you know?
Users who violate our community guidelines receive a warning message
and we might also remove the offending content, block them and,
where necessary, contact law enforcement.


Three things to do right now

Encourage Reassure

Talk to your child or students
about their digital likes and dislikes.

Encourage them to respect
themselves and others online.

Available for download on the
App Store and Google Play

Reassure them that they are not
alone if something worries them.

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