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Portfolio beauty .pdf



Nom original: Portfolio - beauty.pdf

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We invite people to « play beauty » with an Ar5ficial Intelligence : « Mademoiselle Bourjois », a voice with a French accent that asks really fun
ques9ons in order to analyze your personality and match you with beauty influencers. Find a color paleAe & selec9on of products that will fit your
style! This idea is based on a technology from IBM Watson that is able to understand & analyze your personality according the tone of voice, the
choice of words, etc…


Client : Becca Cosme9c
Mission : Ensuring a clear, consistent tone of voice across all digital channels.
Crea9ng and edi9ng brand copy for a range of product following the brand guideline: fun and professional.


Client : Becca Cosme9c
Mission : Ensuring a clear, consistent tone of voice across all digital channels.
Crea9ng and edi9ng brand copy for a range of product following the brand guideline: fun and professional.


Mission:
Integrated campaign development across digital, social, print and brand channels
Collabora9ve concept crea9on with designers and the crea9ve team


Mission: Ensuring a fun and young tone of voice across engaging Instagram posts

Client: Moroccanoil
Concept: We created the campaign #fearlessbeauty to empower women and their passions through Moroccanoil products.
From storytelling to social media, discover stories of women around the world and post your own adventure using
#fearlessbeauty.
Mission: Crea>ng the concept, crea>ng the hashtag and developing four portraits of women who live life fearlessly.

Client: Sephora
Sephora is leader of beauty product distribu9on in Europe.
I was in charge of wri9ng all the magazine’s content.

Client: Mac
Concept: Crea9ng visuals that embody women in 3 words : Love, wisdom, vengeance



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