b2b buyers survey.pdf


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THE 2015 B2B BUYER’S SURVEY REPORT • 3

What were the first three resources that informed you about
the solution in question, in order of importance?

21%

Industry experts/analysts

Peers/colleagues

Web search

20%
17%

“I trust the recommendations
of my peers, and if the
vendor website has enough
educational material, I
can educate myself on the
product or solution before I
talk to the sales rep.”