ATRA COLLECTION 2017 .pdf



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MEXICO CITY

N E W -Y O R K

SAN FRANCISCO

COLLECTION 2017

C ONTENTS

ABOUT

DESIGNERS

FURNITURE

ART

INDEX

ABOUT



is

a

contemporary
by

mexico
design

city-based
objects

company

and

furniture

techniques

manufacturing

and

produces
assembled

.

experienced

traditional

that

we

marry

cutting-edge

of

functionality

either.

our

and

pieces

artistic

include

,
mexican

architect,

we

the

are

sole

licensed

expression

those
as

by

well

without

our
as

sacrificing

creative

furniture

,
manufacturers.

of

director,
by

whose

atra’s

iconic
designs

facilities

are also home to an artist residency program that supports
emerging and established talent, some of whose work we are
proud to feature in our collections

COLLECTION 2017

— 05

ABOUT

technology in order to create objects that live in the juncture

DESIGNERS

ALEXANDER
DÍAZ
ANDERSSON
born 1983



swedish-mexican

— 07

DESIGNERS

r e l e va n t p r o j e c t s : l u t e c a
blanco colima - el japonez
dupuis - hotel esencia.

Atra Arm Chair
alexander díaz andersson

alexander díaz andersson is a swedish-mexican designer based in mexico cit y. he is the founder and creative director of atra.
his

aesthetic

c o m f o r ta b ly

authored.

interior

projects

he

a

of

s c a n d i n av i a n

blend

clean

has

straddles

the

line

drawing

lines

and

between

art

inspiration

whimsical

and

from

elements

functionality,

his
of

own

a

philosophy

dichotomous

traditional

identity,

mexican

that
his

design.

is

reflected

spaces
time

are

in

the

va r i o u s

characterized

features

p r o m i n e n t ly

by
in

alexander’s works as he seeks to anticipate how his designs will change into the future—the patinas each material will acquire
t h r o u g h o u t i t s l i f e a n d h o w t h i s w i l l a f f e c t t h e c h a r a c t e r o f t h e s u r r o u n d i n g s pa c e . t h i s f o r e s i g h t n o t o n ly g u a r a n t e e s t h at
a p i e c e w i l l a g e g r a c e f u l ly a n d i n h a r m o n y w i t h i t s e n v i r o n m e n t , b u t a l s o t h at i t s f u n c t i o n a l l i f e s pa n w i l l b e l o n g e r .

COLLECTION 2017

P E D R O
R A M Í R E Z
V Á Z Q U E Z
born

1919



mexican

— 08

DESIGNERS

r e l e va n t p r o j e c t s : m e x i c o 6 8
m e x i c o pav i l l i o n s - n at i o n a l
museum
of
anthropology
museum
of
modern
art
in
m e x i c o - a z t e c a s ta d i u m .

Equipal Chair
p e d r o r a m í r e z vá z q u e z

p e d r o r a m í r e z vá z q u e z wa s o n e o f t h e m o s t r e n o w n e d m e x i c a n a r c h i t e c t s o f t h e

20th century and a pioneer of modern design.

he and his collaborators are behind some of mexico’s most iconic monuments, including the national anthropology museum, the
famed azteca soccer stadium, the legislative palace, and the basilica of guadalupe, where millions of catholics converge each
s p r i n g . h e i s e q u a l ly r e n o w n e d f o r h av i n g c r e at e d t h e v i s u a l i d e n t i t y a n d d e s i g n l a n g u a g e o f t h e m e x i c o

1 9 6 8 o ly m p i c s . l e s s

k n o w n a r e r a m í r e z vá s q u e z ’ s m a n y f u r n i t u r e d e s i g n s , w h i c h w e r e r e d i s c o v e r e d a n d b r o u g h t t o l i g h t b y at r a .

COLLECTION 2017

FURNITURE

FURNITURES

— 11

COLLECTION 2017

p e d r o r a m í r e z vá z q u e z

— 12

FURNITURE

Equipal Chair

COLLECTION 2017

alexander díaz andersson

— 13

FURNITURE

Dino Sofa

COLLECTION 2017

FURNITURE

A s p a C o f f e e Ta b l e

p e d r o r a m í r e z vá z q u e z

FURNITURE

Korsu Chair

alexander díaz andersson

alexander díaz andersson

— 17

FURNITURE

Z i g Z a g Ta b l e

COLLECTION 2017

p e d r o r a m í r e z vá z q u e z

— 19

FURNITURE

P a t u d a Ta b l e

COLLECTION 2017

alexander díaz andersson

— 20

FURNITURE

Eclipse Sofa

COLLECTION 2017

alexander díaz andersson

— 22

FURNITURE

Mantis Desk

COLLECTION 2017

b

e

l

o

alexander díaz andersson

FURNITURE

N Chair

w

N Chair tufted

alexander díaz andersson
r

i

g

h

t

alexander díaz andersson

— 24

FURNITURE

Oberon Sofa

COLLECTION 2017

b

e

l

o

w

p e d r o r a m í r e z vá z q u e z

FURNITURE

E q u i p a l Ta b l e

Equipal Chairs
E q u i p a l Ta b l e

p e d r o r a m í r e z vá z q u e z
p e d r o r a m í r e z vá z q u e z
r

i

g

h

t

FURNITURE

O Chair

alexander díaz andersson

alexander díaz andersson

— 28

FURNITURE

A g a v e D i n i n g Ta b l e

COLLECTION 2017

FURNITURE

Atra Arm Chair

alexander díaz andersson

alexander díaz andersson

— 30

FURNITURE

Flow Chair

COLLECTION 2017

p e d r o r a m í r e z vá z q u e z

— 31

FURNITURE

P a l o m a C o f f e e Ta b l e

COLLECTION 2017

alexander díaz andersson

— 32

FURNITURE

O m e g a Ta b l e

COLLECTION 2017

alexander díaz andersson

— 34

FURNITURE

Octanov Cabinet

COLLECTION 2017

ART

ANDREAS
DÍAZ
ANDERSSON
1989 — swedish-mexican

ART

born

andreas díaz andersson is

a

m u lt i - m e d i a

artist

based

in mexico city. defined by a harmonious use of shapes
a n d l i n e s , h i s a e s t h e t i c a l s o p l ays w i t h p e rc e p t i o n a n d
t e x t u r e s . h i s c a r e f u l ly t h o u g h t - o u t t r o m p e l ’ o e i l s a r e
achieved through the use of plastisol on unstretched
c a n va s a n d m at e r i a l s a s va r i e d a s s t r i n g , m e ta l s , a n d
latex. the components of each work interact with each
other—sometimes
contrasting

on

visual

a

chemical

level—to

consistencies.

once

bring

forth

completed,

andreas’s pieces bestow the spaces they inhabit with a
sense of peace and depth.

Painting
andreas díaz andersson

andreas díaz andersson

ART

Painting

— 38

COLLECTION 2017

andreas díaz andersson

ART

Painting

— 39

COLLECTION 2017

andreas díaz andersson

ART

Painting

— 40

COLLECTION 2017

andreas díaz andersson

ART

Painting

— 41

COLLECTION 2017

andreas díaz andersson

ART

Painting

— 42

COLLECTION 2017

andreas díaz andersson

ART

Painting

— 43

COLLECTION 2017

M O N T S E R R AT
BALMORI
1989



mexican

— 44

ART

born

working with magazine and newspaper cutouts, personal
photographs, and textiles, montserrat balmori creates
m e l a n c h o ly d r e a m s c a p e s d o t t e d w i t h d i s e m b o d i e d l i m b s
and fantastical architecture. her collages invite the
viewer

to

reflect

on

the

state

of

the

society

they

reference by addressing themes that her generation is
s i m u lta n e o u s ly p l a g u e d b y a n d r e v e l s i n — m a t e r i a l i s m ,
s e l f i e c u lt u r e , a n d n o s ta l g i a f o r b y g o n e d e c a d e s .

Collage
montserrat balmori

montserrat balmori

ART

Collages

— 45

COLLECTION 2017

montserrat balmori

ART

Collages

— 46

COLLECTION 2017

montserrat balmori

ART

Collage

— 47

COLLECTION 2017

INDEX

A

A g a v e D i n i n g Ta b l e
alexander díaz andersson

74 x 120 x 160 cm.

A s p a C o f f e e Ta b l e
p e d r o r a m í r e z vá z q u e z

42 x 92 x 92 cm.

Atra Arm Chair
alexander díaz andersson

C

Collage
montserrat balmori


Pages
11, 14


Pages 07,
26, 29, 33, 35

Pages
44 - 47

p e d r o r a m í r e z vá z q u e z

75 x 160ø cm.

F

Flow Chair
alexander díaz andersson

65 x 75 x 75 cm.

K

Korsu Chair
alexander díaz andersson

64 x 90 x 73 cm.

M

Mantis Desk
alexander díaz andersson

75 x 200 x 80 cm.

D

Dino Sofa
alexander díaz andersson

64 x 90 x 73 cm.


Pages 11,
13, 14, 26

Eclipse Sofa
alexander díaz andersson

60 x 245 x 110 cm.


Pages 18,
20, 26, 35

N

N Chair
alexander díaz andersson

O

Oberon Sofa
alexander díaz andersson

80 x 490 x 188 cm.

75 x 160 x 160 cm.


Pages 08,
09, 11, 12, 25

73 x 120 x 240 cm.

Octanov Cabinet


Pages 26,
30, 33, 35


Pages
09, 15, 16

alexander díaz andersson

73 x 210 x 50 cm.

P

P a l o m a C o f f e Ta b l e
p e d r o r a m í r e z vá z q u e z

28 x 92ø cm.

Paintings


Pages
21, 22

andreas díaz andersson

O chair
alexander díaz andersson

84 x 53 x 63cm.

COLLECTION 2017

p e d r o r a m í r e z vá z q u e z


Pages
21, 23

64 x 90 x 73 cm.

Z

Pages
24

Equipal Chair
p e d r o r a m í r e z vá z q u e z

alexander díaz andersson


Pages
26, 32


Pages
26, 33, 34, 35


Pages 26,
31, 34 ,35


Pages 09, 11
14, 24, 32, 37 - 43

P a t u d a Ta b l e

89 x 52 x 46 cm.

E

O m e g a Ta b l e


Pages
09, 25


Pages 26,
27, 33, 35

Z i g Z a g Ta b l e
alexander díaz andersson

73 x 340 x 110 cm.


Pages
18, 19, 26


Pages
15, 17

— 49

INDEX

75 x 67 x 93 cm.

E q u i p a l Ta b l e


Pages
28

+ (52) 55 8133 1019

MEXICO

SAN FRANCISCO

203 Lafayette St,

Abedules no. 32 int.4

3562 Sacramento Street,

1 0 0 1 2 N e w Yo r k ,

Santa María Insurgentes,

94118 San Francisco,

N Y, E E . U U .

Cuauhtémoc — 06430

CA, EE. UU

Ciudad de México, México.

@atraformstudio

atraform@gmail.com

NEW YORK


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