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CV lydie EN (1) .pdf


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+41 79 373 75 09

LYDIE
Vuilleumier

lydie.vui@gmail.com
Ch. de la Culturaz 46A
1093 Lutry
25 years - Single - Switzerland

MARKE TING COMMUNICATIONS
WEBMARKE TING RESPONSIBILIT Y
PUBLIC REL ATIONS

ENERGE TIC, ORGANIZED,
ME THODICAL , TE AM - PL AYER

Scan to view
my profile
on LinkedIn

PROFFESIONAL
EXPERIENCE
WEBMARKETING RESPONSIBILITY
FOR THE FRENCH MARKET
January 2013 - may 2017

WINDSOLUTIONS SA > https://fr.copytrans.net








Creation of traffic and content for the French market:
- Writing of online guides and articles targeted on the blog and FAQ
- Writing content on external sites, press releases
- Result: Establish the FAQ and the French Blog of the company. Together the two attracted
74% of the total web traffic presence
- Overall, an annual 25% increase in traffic over 4 years.
- Over 200 articles created on the blog and FAQ section








Marketing for the site and products
- Regular updates about trends in web marketing and SEO
- Creation of tasks for everyone for the output of a new product
- Creation of texts on the site for target audience
- Creation of banners and slogans research
- Result : 70% increase in sales to a major product.






Creation of advertising campaigns in collaboration with partner sites
- Visual adaptation between the external site and the banner
- Negotiation of prices for campaigns and their location
- Creating links that lead to Google Analytics






Achievements of projects and presentations as benchmarks
- In-depth research on how to improve
- Presentation of research, highlighting solutions
- Testing, implementing, and monitoring new solutions

• Monitoring and optimization of product traffic and sales
- Analytics with Google Analytics
- Presentation of statistics: Application of the analysis





Public Relations for the French market
- Search for partnerships
- Create contact with interesting sites (via email or phone)
- Search for sites, blogs, download sites and contacts

• Translating software to french
• Support pre and after sales to Francophone clients by email

WEBMARKETING ASSISTANT
OF FRENCH MARKET
April 2012 - january 2013

WINDSOLUTIONS SA
• Internal training in the field of web marketing
• Creation of traffic through forums and external blogs
• Recovering and managing social networks
- Result: Increased community commitment by about 30% through benchmarks
and adaptation of the communication strategy on Facebook and Twitter pages.
• Support pre and after sales to Francophone clients by email

WORKING IN A RESTAURANT
2008 - 2011

• Table service
• Food Suggestions
• Advising customers
• Bar Management
• Training and coaching junior staff

HUMANITARIAN WORK
2010

NOUVELLE PLANÈTE > www.nouvelle-planete.ch
• Volunteer Humanitarian aid work for the construction of a school
in Mbaraglou village, Senegal.

LANGUAGES
FRENCH

Mother tongue

ENGLISH

Level B2

GERMAN

Level A1

TECHNICALS
SKILLS
WORD
EXCEL
POWERPOINT
THUNDERBIRD
SURVEYMONKEY
SENDBLASTER
HTML 5 / CSS 3
CMS WORDPRESS
PHOTOSHOP
ADWORDS

REFERENCE
Carina Laqbayli
CEO ad Interim

079 314 27 99


CV-lydie_EN (1).pdf - page 1/2
CV-lydie_EN (1).pdf - page 2/2

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