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WindTre Gaming overview doc 30102017 .pdf



Nom original: WindTre - Gaming overview doc - 30102017.pdf

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How App Annie can help
Wind Tre in its interest of
the Italian Gaming
market ?
30th October 2017

Agenda
- Overview of the current subscription
-

Store Intelligence Metric Details

-

Usage Intelligence Metric Details

-

App Annie Data for the Gaming Italian Market

Overview of the current subscription
Store Intelligence

Usage Intelligence

Marketing Intelligence

Metrics

Metrics

Metrics

Free Downloads

Active Users (Devices)

Creative Gallery

Paid Downloads

Avg. Session Duration & Period

Top Advertisers

Revenue

Install Penetration

Top Publishers

Ratings/Reviews

Open Rate

Ad Monetization

Rankings

User Retention

Full ASO tool

ASO/Keywords

Related Apps
Demographics & Affinity
Cross-App Usage

Aggregated by ap, publisher, country and
category, for iOS & Google Play.

iOS and Android:
Country : Italy
Category : Top 1,000 Application (all
apps without the gaming apps)

See how users behave, and understand how they
spend time and use data across apps, categories,
and devices.

iOS and Android:
Country : Italy
Category : Top 1,000 Application (all
apps without the gaming apps)

Uncover where your ads are actually appearing.
Who is your primary target and do the
publishers being utilized by your network align
with your expectations?

Agenda
-

Overview of the current subscription

- Store Intelligence Metric Details
-

Usage Intelligence Metric Details

-

App Annie Data for the Gaming Italian Market

Store Intelligence
Store Metrics and Data Delivery

iOS

Google Play

Top Apps*

Top 1,000 in each category (iPhone/iPad)

Top 1000 (for Overall category only)
Top 500 in each category

Top Publishers*

Top 1,000 in each category (iPhone/iPad)

Top 1000 (for Overall category only)
Top 500 in each category

By country & category & device

By country & category & device

Web, API, CSV export, Mobile App

Web, API, CSV export, Mobile App

Estimated Downloads & App Store Revenue

Estimated Downloads & App Store Revenue

Day, Week, Month

Day, Week, Month

Countries

155 Countries

64 Countries

Categories

48 Categories

61 Categories

From July 2010

From Jan 2012

Reports
Market Size
Delivery
KPIs
Granularity

Metrics

Time Periods

* Maximum number of apps available is listed. Smaller countries and categories as well as certain historical periods may support less.

Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017

Agenda
-

Overview of the current subscription

-

Store Intelligence Metric Details

- Usage Intelligence Metric Details
-

App Annie Data for the Gaming Italian Market

Usage Intelligence
Usage Metrics Definitions

Active users

Metric

Description

DAU (Beta), WAU, MAU

Daily active users (DAU), weekly active users (WAU) and monthly active users (MAU) gives the average
number of active users in a given period.

Install penetration

The percentage of devices the app currently exists on.

Usage penetration

The percentage of users who used the app during a period.

Average sessions per user

The average number of times each active user enters the app.

Open rate

The percent of an install base that opened the app during a given period.

Average session length

The average time connected to the network in each session. Indicates time user spends in app during each
session.

Average time per user

The average total time spent in an app during a period by an active user.

Average active days

How many days in a week on average is an app used on.

Share of category time

The percentage of time a user spends in an app compared to other apps in this category.

Share of device time

The percentage of time a user spends in an app compared to others on the same device.

Total time

The total time spent in an app across all users for a period.

Average MB per session

Gives the average quantity of data used by an active user for an app during a session.

Average MB per user

Average quantity of data used by an active user during the period.

User Retention

The percentage of users who used the app X days after install.

Penetration

Frequency

Duration

Data usage

Retention

Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017

*Metric availability may vary by platform and country.

Usage Intelligence

Demographic and Cross-App Usage Report Metrics and Data Delivery
Support
Demographics: Age and gender

Metrics

Cross-App Usage: The percentage of users within an app user base who used another app during the selected period
Affinity: The ratio between an app's usage rate within an app’s user base and the app's usage rate in the general population

Granularity
Platforms

Apps

Monthly
iOS, Google Play,
Other Third Party App Stores (Cross App & Affinity only)
Hundreds of thousands of apps
China Android: Thousands of apps

Countries

Demographics: 16 countries
Cross-App Usage: 20 countries

Historical

iOS: From January 2014
Android: From January 2013
Other Android Third Party App Stores: Weekly from May 14-20, 2017, Monthly June 2017 onward

Delivery Channel

Web, API

Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017

Usage Intelligence
Usage Metrics Support

iOS

Android

China Android
Third Party App Stores

Historical Data

From January 2013

Weekly from May 14-20, 2017
Monthly June 2017 onward

Metric Granularity

Daily, Weekly & Monthly

Weekly & Monthly

Device

Phone, Tablet

Phone, Tablet

Demographic
Segments

Gender, Age: 13-24, 25-44, 45+ (ex: usage metrics for Males 13-24)

Not available

Behavioral Segments

App Used (ex: see usage metrics for users of Instagram)

App Used

Countries

Usage Metrics: 60 major markets
Demographic and Behavior Segments: 20 major markets
User Retention (Android only): 15 major markets

China Only

Number of Apps

Exact # varies by country
Hundreds of thousands of apps across all countries

Thousands of apps

Delivery Channels

Web, API, Mobile App

Web

Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017

Agenda
-

Overview of the current subscription

-

Store Intelligence Metric Details

-

Usage Intelligence Metric Details

- App Annie Data for the Gaming Italian Market

Downloads and Revenue: Example of Top Performing gaming apps in IT, Sept. 2017
Choice of aggregate view or
focus only on one OS

Estimated Downloads and
download change compared to
the last month

Possibility to select time period,
per day, week or month.
Up for the past 7 years

Team working with the
possibility to share your different
research and export the data

Revenue
In-App
Purchase
in Net
(after the
cut from
the stores)

Usage : Example of Top Performing gaming apps in IT, Android, Aug. 2017
Option to see the data per
gender and age

Select a sample of apps to compared them in a
single dashboard (see slide #16)

Ranked per Retention D30
=> Possibility to rank the data
for each column

App View : all the details you need about an app. Example of Clash Royale
Detailed information about the company and publisher :
Clash Royale belongs to Supercell which belongs to
Tencent

All the metrics available on the market are
available on the app view

Bubbles show the app updates and can give you
insight about a high quality update that has a
positive impact on downloads (and/or usage)

App View, Usage : understand the usage of the app within any allocate time

App View, App Details : Screenshot, Description, Version, In-App-Purchases, etc...
- Screenshot
- Description
- Last Featured
- All the different versions
- Top In-App-Purchase
=> Everything you need to know
about a single app and how it is
shown on each store

iOS: All the In-App-Purchase that
the app is offering are displayed in
this view, with value and type of
purchase

Compare Apps : Compare specific apps on specific KPIs for the Italian market

All the KPIs available for a
detailed comparison of
apps
View on graph and chart

Cross-App Usage : understand what other apps a user is willing to use or is using

Affinity example : An Affinity score
of 2.0x indicates users of Clash
Royale are twice as likely to use
that app as the general population

Percentage of Clash Royal users
who used the app during the
month of September 2017

And more data

Demographics : for app and country, see the demographic split in term of sex and age
Reviews : See all the historical review for any app and any version of the app
Rating : See all the star rating
Featured : Possibility to know when an app is feature on a certain market and where in the different stores
Timeline : All the details updates of the app
Rank history : Ranking of the app in the different stores
Etc..


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