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PinkRoséFestival CP English .pdf


Nom original: PinkRoséFestival_CP_English.pdf
Titre: PinkRoséFestival_CP_English

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Press Release
November 2017

Pink Rosé Festival
THE FIRST INTERNATIONAL ROSE WINE FESTIVAL DEDICATED TO THE PROFESSIONALS
Following a highly successful first edition, with more that 700 targeted meetings bringing together 62 producers and 48
carefully selected international buyers, the Pink Rosé Festival will once again be putting rosé wine in the spotlight from
Wednesday 7th February to Friday 9th February 2018 at the Palais des Festivals, Cannes. And to highlight it’s
international impact, the show will be breaking into Asia by way of the Pink Rosé Lounge at the heart of the ProWine
Shanghai in November 2017.
PINK ROSE FESTIVAL - PUTTING ROSE WINE IN THE SPOTLIGHT
After historically low harvests, the 2017 vintage risked being a difficult year for many of those in the wine industry, not
only in France, but also in other European countries and the United States. Pink Rosé Festival decided this year to take
on board this challenge, aware that the buyers would take a place quickly especially for the rosé wines. Thanks to the
guaranteed personalised meetings, the Pink Rosé Festival will allow buyers to guarantee the procurement of the wines
they are after, and for the producers it will allow them to diversify their market share in these difficult times.
PINK ROSE FESTIVAL - PRODUCERS FROM THE FOUR CORNERS OF EUROPE
Pink Rosé Festival will bring together more than 100 producers with the majority being French and Italian however the
Spanish, Israelis and even Romanians will also be in attendance. These producers will present their full range including
the all-important organic wines. Pink Rosé Festival is recognised now more than ever as the international platform for
exchange between producer and buyer and differentiates itself dramatically from the more traditional trade shows
where the producer would only have their stand in which showcase themselves. At Pink Rosé Festival, each producer
has a minimum of 16 appointments, each one carefully curated by using the precise profiles and requests of both
the producers and the buyers. Each meeting lasts 30 minutes and is held over two full days with a set schedule,
enabling both the producer and buyer to meet according to their pre-set agendas. These meetings are completely
guaranteed.
PINK ROSE FESTIVAL - THE HIGHLIGHTS OF THE PINK FESTIVAL
Following on from last year’s model, Pink Rosé Festival is organised around three main events.
The Tasting Zone
Located in the exhibition zone, allowing all visitors to taste the rosé wines from every producer present at the show in
one dedicated area and in a self-service format.
The Materclass
Lively tasting sessions held by well-known professionals for all buyers. These classes have priority places for those
without pre-established meetings.
The Pink Rosé Festival Awards 2018
Undoubtedly the highlight of the show, the Pink Awards 2018 is an innovative ceremony that honours the stars of the
rosé wine industry. The trophies awarded celebrate the marriage between a particular dish from a chef in Cannes and
the rosé wine of the exhibitor. A jury, composed of chefs and sommeliers from prestigious five star properties in Cannes,
will judge who will become the deserved winners of the Palmarès au Palais des Festivals, a reference to the glitz and
glamour of the awards that Cannes is renown for.
PINK ROSE FESTIVAL - EXPERIENCED ORGANISERS
For 20 years, Beyond Exhibit has worked alongside other professional show organisers, providing them with advice and
solutions. Laurent Fiore, Director of Beyond Exhibit and founder of the Pink Rosé Festival, brings not only his vast
knowledge and experience in trade shows but also his passion for the world of wine, highlighted by his international
trade activities that he developed a few years ago. Jean-Marc Ducasse, a trained oenologist, has operated for more
than 40 years as an international wine buyer.

Contact I Valerie ASTIER

+33 621 050 955 I valerie@pinkrosefestival.com


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