Call for applications ACF EN Act .pdf
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AFRICAN CULTURE FUND (ACF)
FONDS AFRICAIN POUR LA CULTURE
CALL FOR APPLICATIONS FOR THE DESIGN OF A LOGO AND GRAPHIC
CHARTER FOR THE AFRICAN CULTURE FUND (ACF)
The African Culture Fund (ACF) is a transnational and continental fund established to
support Africa's creative and cultural industries’ sector.
The vision of the Fund is to ensure the prosperity of the creative sector through the
professionalization of artists and cultural actors. It is bold, inclusive and accessible for all
The Fund seeks to professionalize of the creative sector, promote cultural entrepreneurs,
artists, cultural professionals and socio-economic and cultural organizations producing
cultural goods and cultural service providers.
The specific objectives of the Fund are: (i) to promote and support cultural creativity, (ii) to
promote cultural entrepreneurship and artistic production, (iii) to encourage the circulation
and distribution of African cultural goods and services, (iv) to improve the working
conditions and revenues as well as defend the rights of artists and creative practitioners on
the African continent.
The mission's Fund is to encourage creativity, production and professionalization across the
entire creative and cultural industries value chain thereby contributing to ensure access to
decent jobs and improving the living conditions of artists, professionals and their immediate
environment sustainably. These missions will be fulfilled while upholding the principles of
fundamental rights and freedoms, cultural diversity, equity and social justice.
The African Culture Fund targets the following groups: individuals with artistic vocations,
cultural promoters, professional artists, companies, and experts, arts training institutions,
cultural actors’ organizations.
The full name of the Fund is: “AFRICAN CULTURE FUND (ACF)”.
So, in order to ensure its visibility and its positioning, the Fund launches a call for proposals
for the realization of its logo and its graphic charter.
The purpose of this call is to create the Fund's logo and graphic design based on the
understanding and interpretation of the Institution's positioning elements.
PURPOSE OF THE
The logo and the graphic charter of the Fund must reflect its values and register with
ambition and elegance in the international landscape of institutions / organizations evolving
in the field of culture.
This call is widely open to the following professionals: designers, graphic designers,
communication agencies, individually or collectively.
The conditions of participation in this competition are the following :
The projects must be original creations of the candidates and must in no way be
inspired or derived from existing or third-party works, registered trademarks or
images protected by copyright;
Subject to the respect of his moral rights, the laureate expressly assigns to the Fund
the intellectual property rights pertaining to his work. This assignment is granted on
an exclusive basis;
Unless prohibited by law, any participation in this call will be deemed acceptance by
the successful candidate to authorize the use of his name, portrait and any other
element proposed for advertising / promotional purposes without any compensation;
The Fund has the right to modify the logo and graphic charter selected according to
the real needs of the Institution;
The decisions of the Selection Committee will be final.
The logo and graphic charter must embody the mission and vision of the Fund;
The logo must be resizable enough to fit on other visual and communication media
of the Fund, while maintaining the liveliness of its colors.
A selection committee composed of members of the Board of Directors, Ambassadors
Artists and the Executive Board of the Fund will evaluate the various projects according to
the following criteria, among others:
Relevance: Does the project reflect the mission, vision and objectives of the Fund?
Aesthetic quality: is the project sufficiently catchy to attract attention?
Does the project show visual balance and color harmony? Do the different elements
come together to create a harmonious, relevant and attractive set?
Originality: does this project reflect originality, creativity and imagination?
The Selection Committee evaluates each project (logo and graphic charter) concomitantly.
The selected project will receive a prize of one thousand euros (1000 €) for the logo and one
thousand euros (1000 €) additional for the graphic charter, accompanied by a diploma.
African young people, especially African women, are strongly encouraged to take part in this
The Fund has the right to declare the call for proposals unsuccessful if it considers that it has
not received any deserving project.
The file can only be sent electronically to firstname.lastname@example.org or by transfer
(Google Drive, Dropbox, Wetransfer, etc.).
DELIVERY TIME OF
The sending of the file must be done by mentioning in the subject: "Call for proposals for
logo and graphic charter / African Culture Fund (ACF)", specifying in the message the
transfer service used (Google Drive, Dropbox, Wetransfer, etc.). The Fund will confirm the
download of the file.
The Fund is not responsible for download difficulties.
The estimated deadline for the receipt of projects is January 31, 2018. This deadline should
allow potential candidates to consult, conceptualize, develop and send their projects.