Welcome Pack Weekendesk 2017 v6 .pdf



Nom original: Welcome Pack Weekendesk 2017 v6.pdfTitre: Présentation PowerPointAuteur: Lydwine DE LA MORANDIERE

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Welcome Book

Who are we?
✓ Specialists and leaders of short destinations packages in
Europe, created in 2008 by Smartholiday.
✓ A team of 200 people spread between Paris and
Barcelona.
✓ Hotels partners in France, Spain, Belgium, Netherlands,
Luxembourg, Germany, Italy, Portugal and Czech
Republic.

Some numbers:
✓ Volume of business en 2016: 85.000.0000€

✓ Volume volume of business in France: 39.000.000€
✓ Reservations: 22.000+ per month
✓ Visitors per day: 60.000 in France

Ours Values

Truly international &
diverse

Friendly,
communicative & fun

Weekendo attitude:
ambition & positive

Passionate about
our customers &
company

Acts more than
words

Because we want to
be global, we
welcome diversity
English is our primary
language

Because we want to
come every morning
to the office with a
smile as we enjoy
working with friends in
a great atmosphere
We prefer to talk with
people than
exchange through
email

Because we do not
want to be good, we
want to be great and
we believe in our
product

Because we are in a
people business and
our ultimate goal is to
bring great value to
people we care
about: our partners
and our customers

Because if you snooze
you lose and taking a
decision and acting on
it is always a better
choice than not taking
one
We take responsibility
for our failures and are
openly self critical

Bed and
Breakfast

Activities
in the
hotel:

dinner, spa,
massage, parking.

Week-end
All-inclusive
prices

External
activities:

Monuments,
museums, cruises,
visits…

OUR POSITIONING
Hotel catalog

+

Dealers

+

5

Our Customers
Who are the Weekenders?

Average basket: €220

35-65 years
Average duration of stays: 1.67 days

Additional expenses during the stay:
50€ +

55%

45%

Low cancellation rate: 6%

Less than 300KM traveled

Our Acquisition Channels
SEO

Offline

SEM

Call
Center

Display

Weekendesk
Affiliation
: ODV,
routard.

Public
relations

Social :
Facebook,
Instagram

Metasearch :
trip advisor,
trivago

CRM

Our Newsletters

Our Online Partnerships

Strictly confidential - ©
SmartHoliday SAS

Our Offline Partnerships

Strictly confidential - ©
SmartHoliday SAS

Our Activities: an unique positioning

Monuments

Wellness Center

Museums

Theme park

Cruises

Tasting

Zoos & Aquariums

Guided tour

Our promotional plan
Deals

Weekendeals

Highlights:
Emphasis on all
channels

✓ Promotion: 30% and15% with activity
✓ Publication: 2 weeks
✓ Availability: 3 months
✓ Highlights: 2 newsletters, affiliated partners, display.

✓ Promotion: 20% on the next week-end (2/3 days at least)
✓ Publication: Wednesday until week-end.
✓ Availability: week-end suivant
✓ Highlights: 1 weekly newsletter, social network
✓ New Year: 20% from 30/12 to 03/01
✓ Valentin’s day: 20% on the14 and week-ends around
✓ Early Booking Summer: 20%, 2 nights and availability on
summer

Les activités

DIFFERENT SERVICES

BU Spain

4 Areas
Managers with
2 Market
Managers et 1
Trainee

Manage and negotiate partnerships

BU
Spain
1 Contracting
Supervisor

Communicate about Weekendesk offer in Spain

1 Contracting
Trainee

Sign news partnerships

Team managed by Brigitte Hidalgo,
Country Manager Espagne

BU France

4 Areas
Managers with 2
Market
Managers et 1
Trainee

Manage and negotiate partnerships

Contact new hotels and sign new partnerships
1 Coordination
Marketing
Supervisor et 1
Trainee

1 Contracting
Supervisor et 2
Trainees

BU France

Coordinate the marketing and the
supply teams
Communicate about Weekendesk offer
on all medias

1 Sales Support
Supervisor

1 Partnership
Supervisor Media
and his Trainee

Manage connectivity and sales
teams
Team managed by Mélanie Marcombe,
Country Manager France

BU Acquisition

1 CRM Supervisor
with 2 CRM
Operator and 2
Trainees

Manage customer loyalty and acquisition
through emailing campaign and CRM

BU
Acquisition

Manage the free and paid referencing of the
different sites and WED’s visibility on the web
partners

1 SEO SEM DiSPLAY,
Affilition Supervisor
with 1 Digital
Marketing Operator,
1 Media Trader et 1
Trainee

Team managed by Sébastien Venturini
Marketing Director

BU Product

1 Head of
Product BTC

Manage the monitoring, specification and
implementation of new functionalities

BU
Product
3 Product
Managers

Design all Weekendesk new products

2 UX Desogner

Team managed by Sébastien Levaillant,
Product Director

BU IT

7 Developers
BTC (Front)

Develop new functions and coordinate
the work with product team
Manage the system in order to be
consistent with commercial strategy

BU IT
5 Developers
BTB (back)

3 Production
Developers

Provide serivces and tools which allow
to improve proceedings and updates of
the system

Team managed by Fernando Mendez,
IT Director

BU FINANCE/HR

1 Accountant
Manager, 2
accountants and
1 Accountant
Assistant

Deal with summay documents like
balance sheet, profit and loss
account…
Manage the recruitments, and all
human and material issues

BU
FINANCE/HR
1 Data &
Analytics
Manager, 1 Data
Analyst and 1
Business Analyst
Junior

1 HR Business
Partner, 1 HR
Manager and 1
Office Manager

Process datas and prepare all the
reportings

Team managed by Olivier Voegtlin,
CFO

BU Customer Service

1 team of 18
people for the
Global Services
at Barcelone

Manage WED’s customer service for
France, Benelux and Spain

Manage the deployment to all of the
projects related to customer services

BU customer
relationships
1 Loading
Operator

1 Project
Supervisor

Manage the coordination concerning
the uploading of all Weekendesk offer

Team managed by Sarah Emram,
Customer Service Director


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