Resume Guillaume Gobin .pdf

GUILLAUME GOBIN
Experience in Partnership management – Visa holder

KEY QUALIFICATIONS
✓ 3-year experience in sponsorship / sports marketing
✓ Fluent in French and English
✓ Professional experience in 9 countries (Oceania/Asia/Europe)

✓ Connection with 30+ worldwide / national partners
✓ Involvement in 5 international sporting events

Experience
May 2017
Present

• Account management of Panasonic and IMG (broadcast rights) - support on
Toyota’s partnership
• Providing strategic and creative input into partner multi-territory marketing
activities (e.g. Olympic Park showcasing, digital platforms, TV commercials)
from initial planning to final approval
• Implementation of the IOC anti-ambush marketing program through the
evaluation of 20+ global brand campaigns (e.g. Nike, Adidas, Under Armour)
March 2016
August 2016

Skills

Rights Activation, Television & Marketing Services
INTERNATIONAL OLYMPIC COMMITTEE, SWITZERLAND

Sponsorship Activation
Partnership Management
Event Management

Partnership Management Assistant
FRENCH OLYMPIC COMMITTEE, FRANCE

Brand Protection

• Advising 10+ Olympic and national partners on sponsorship activation
• Implementation of the "Rio 2016 Guests' Program" organized by the French
Olympic Committee for 300+ guests (e.g. athletes, politicians)

Digital Marketing
Sports Media

August 2015
Feb. 2016

Marketing & Event Assistant
OCEANIA ATHLETICS ASSOCIATION, AUSTRALIA
• Technical information center administrative manager for Samoa 2015 Youth
Commonwealth Games and Cook Islands 2015 Oceania Masters Athletics
• Creation of sponsorship proposals for Oceania Athletics and its Federations

April 2015
July 2015

• Aim of the study: understanding Chinese trail runners’ profile and propose
recommendations for Salomon's Retail, Digital and Event strategies in China
• Report writing / presentation of operational recommendations for the brand
June 2014
August 2014

Partnership Management & Event Intern
CROATIAN OLYMPIC COMMITTEE, CROATIA
• Creation of a new offer for the Croatian Olympic Committee's sponsors
• Analysis and reporting of the "Chef de mission" book Nanjing 2014 Youth
Olympic Games, providing key information for National teams

Education
2012-2016

Languages

Junior Brand Consultant
SALOMON, CHINA

EM LYON BUSINESS SCHOOL (ranked 2nd in France by le Point in 2017)
MSc in Sports Industry Management & MSc in Management
Locations: Annecy (French Alps) and Shanghai
Relevant courses: Sports marketing, Market research, Product marketing,
Sports law and financial specificities, Brand marketing & communication

French
English
German

Contact
+41 787 158 222
guillaumegobin0@gmail.com

Chemin de Bellerive, 17
1007 Lausanne, SWITZERLAND