China Connect Paris training 20september2018 .pdf


Nom original: China Connect Paris training 20september2018.pdfAuteur: TRAINA Vianney

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Boost Your Digital Marketing & E-Commerce Strategies
to Reach the Chinese

- Understanding the eCommerce market is the first step to a successful
implementation in China. Who are the players? Which are Chinese Internet users
behaviours when shopping online? Why digital strategies are necessarily different in
China vs the rest of the world? What are the budgets to forecast to develop your
eCommerce business in China? How to manage eCommerce transactions locally?

Objectives
- Understand and evaluate China’s eCommerce and digital marketing key players,
stakes and latest opportunities and challenges
- Master the various practical and economic aspects of eCommerce and Digital
Marketing through real life examples and case studies,
- Effectively help you plan your social e-commerce and digital marketing strategies to
successfully enter the Chinese market

Who should attend
- Marketing Manager / Export Manager / Digital manager / Product Manager
- Chief Marketing Officer / Chief Digital Officer / Retail Manager
- Any brands or merchants with an eCommerce or Digital project on the Chinese
market, as well as Entrepreneurs or ecommerce practitioners

PROGRAMME
08:30-12:30 : Understanding the eCommerce ecosystem in China





Market Insights
Overview of the main players : Tmall / JD / PinDuoDuo / …
Cross Border eCommerce
Why does the Chinese consumer buy online?

14:00-18:00 : Generating Traffic and Sales for eCommerce in China






Traffic & Sales Generation for eCommerce
Online Advertising market
Website and Search
Short Videos and Livestreaming phenomenom
Social Commmerce

1. You can choose either half a day (on the morning or on the afternoon) or full day.
2. The training will be either in French or in English – depending on attendee’s
profile.

Trainers
Cyril Drouin, is the Chief eCommerce Officer for Greater China at Publicis Commerce
Laure de Carayon, Founder & Ceo of China Connect

Where: Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris (Metros: Iéna,
Boissière)

Duration: 08:30-18:00
Contact: Laure de Carayon / contact@chinaconnect.fr, +33 (0) 6 8424 4557 (Francia)
Register Now: http://paris.chinaconnectforum.com/register-for-the-training/


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