Dissertation Masstige final.pdf


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NAME

Amandine GOUPIL

STUDENT N°

U1O69943

DEGREE

BA (Hons) International Business

SUPERVISOR

Glynis JONES

TITLE

Masstige: Promising marketing
tactic or dangerous technique
for luxury brands?

DATE

May 2O11

CAMPUS

University of Huddersfield

WORDS

15 338

Dissertation submitted in partial fulfilment
of the requirements of
The University Of Huddersfield
BA (HONS) INTERNATIONAL BUSINESS

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