Dissertation Masstige final.pdf


Aperçu du fichier PDF dissertation-masstige-final.pdf - page 6/87

Page 1...4 5 67887



Aperçu texte


List of Appendices
APPENDIX A
Pilot questionnaire for occasional luxury consumers…………………………………………..77
APPENDIX B
Pilot questionnaire for traditional luxury consumers……………………………………………79
APPENDIX C
Final questionnaire for occasional luxury consumers…………………………………………81
APPENDIX D
Final questionnaire for traditional luxury consumers………………………………………….84
APPENDIX E
Example of communication campaign of a masstige operation………………………….87

6|P age