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by Paco Camberlin
mocracy
From agonistic
struggle to social
hegemony in the
neoliberal city:
The Esso-Häuser
case.
Urban De
Paco Camberlin
Urban Democracy
© All rights reserved 2017
Thesis submitted in fulfilment
of the requirements for the
degree in Bachelor of Arts
in Communication Design
mocracy
Advisors
Prof. Emily Smith
Prof. Dr. habil. Christof
Windgätter
Urban De
From agonistic
struggle to social
hegemony in the
neoliberal city:
The Esso-Häuser
case.
Paco Camberlin
Urban Democracy
5
Table of
Contents
1. Introduction - 07
2. Case Study’s Description - 11
Background - 12
Democratic Planning - 18
St-Pauli & the Reeperbahn
The Esso-Häuser
Investors in the City
“Keine Abriss”: Creative Protests
Dreaming About Alternatives
Clamming Citizen Participation
Based on the Knowledge of the Many
The Collective Production of Desires
The St-Pauli Code
3. Figures of Hamburg - 25
4. Implications & Consequences - 35
The Neoliberal City - 36
The City as Business
2nd Class Citizen
The Post-Political City
Agonistic Struggle & Political Hegemony - 42
Thinking Agonisticaly
Counter Hegemonic Spaces
Designing Collective Identities
5. Reflection & Discussion - 49
An Urban Democracy? - 50
“Double-Democratic”
Design & Democracy
The Trust Issue
5. Concluding - 55
Conclusion - 56
References - 57
tion
7
Urban Democracy
1.Introduc
Dear Mr. President,
Urban Democracy
9
8
Introduction
In order to get a full picture of what
made PlanBude such a successful
project, one fitting to the idea of Urban
Democracy, I needed to get a deeper
understanding of the history of the
St-Pauli neighborhood as well as it’s
socially engaged dynamic background.
Therefor, I decided to first manage
personal research and observation on
site. This opened an understanding
and a new vision on what actually
the Esso-Häuser and St-Pauli are
as a physical place. It also allowed
me to gather material that made me
recontextualize the struggle both
quantitatively and qualitativelly.
’s Description
11
Urban Democracy
2.Case Study
Background
Urban Democracy
13
12
Case Study’s Description
Background
Urban Democracy
15
14
Case Study’s Description
Background
Urban Democracy
17
16
Case Study’s Description
Democratic Planning
Urban Democracy
19
18
Case Study’s Description
Democratic Planning
Urban Democracy
21
20
Case Study’s Description
Democratic Planning
Urban Democracy
23
22
Case Study’s Description
25
Urban Democracy
mburg
Democratic Planning
24
Case Study’s Description
3.Figures of Ha
Figures of Hamburg
Urban Democracy
Urban Democracy
Urban Democracy
Urban Democracy
What I have shown and explained
in the Esso-Häuser struggle is not
an isolated case. Neighborhoods,
communities and cities all over the
world are experiencing the now
too much known Neoliberalist
globalization process. I will now
put this case in the bigger picture.
First, I am going to analyze what
happened to the Esso-Häuser under
the light of the Neoliberalisation
and its consequences on citizens
along with the depoliticization of our
cities and societies. The outcome of
Esso-Häuser case and the result the
PlanBude project being a rare one,
if not one of a kind, I will, secondly,
bring and defend the analysis of the
project through the political theory
of the Philosopher Chantal Mouffe. I
will argue and underline the agonistic
character of such a struggle as well as
explain the role of design and artistic
practices in establishing this character
and its democratic work towards a
new hegemony.
s & Consequences
35
Urban Democracy
4.Implication
The Neoliberal City
Urban Democracy
37
36
Implications & Consequences
The Neoliberal City
Urban Democracy
39
38
Implications & Consequences
The Neoliberal City
Urban Democracy
41
40
Implications & Consequences
Agonistic Struggle & Political Hegemony
43
42
Implications & Consequences
Urban Democracy
Agonistic Struggle & Political Hegemony
45
44
Implications & Consequences
Urban Democracy
Agonistic Struggle & Political Hegemony
47
46
Implications & Consequences
Urban Democracy
In this last part of the thesis, I now
want to reflect on what has been
argued previously. I will point out
how such a case reflects a democratic
approach to the city and more
generaly to our society on two different
overlaping levels. I will also make a
statement about how designers should
reconsider their work and value in
society if ones wants to put up work
towards democracy. And finally I will
raise an issue which to my point of
view needs to be acknowledged and
probably discussed in a really very
future present.
& Discussion
49
Urban Democracy
5. Reflection
An Urban Democracy?
Urban Democracy
51
50
Reflection & Discussion
An Urban Democracy?
Urban Democracy
53
52
Reflection & Discussion
55
Urban Democracy
ing
Because it is time to move on and do
something about what have been said.
6.Conclud
Concluding
Urban Democracy
References
Postscript
57
References
56
Postscript
References
Urban Democracy
59
58
Concluding