Nom original: ReflexGym2.0.pdf
Auteur: Victor Vinckier
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What to improve ?
REFLEX TOTAL FITNESS 2.0.
THE THINGS WE
BETTER WELCOME POTENTIAL CUSTOMERS
The first time I came tot the gym, I had some difficulty finding the entrance. I talked to the
other interns, it was the same for them.
By putting a visual here, it will be easier for
people to find the gym in a first time.
Then here, at the bottom of the stairs
BETTER WELCOME POTENTIAL CUSTOMERS
And the last one here.
If people cannot find your gym, it is quite difficult
to earn money.
THE ENTRY SYSTEM
• Always need a person to welcome
• Waste of time to work on other things
• Install an automatic entry
People validate their cards by themselves
Then they can choose their keys for
lockers and take their towel
Differents options here
By this way, your employees will be more free to work on something else
(coaching a member, manage social networks …).
They will be able to focus on other tasks that I I will say below.
THE PRICE DISPLAYED
• Favor 50€/month instead of 150€
for 3 months
• 35€/month instead of 430€ for
By this way, the prices are less aggressive, shocking, stressful for
prospects. They can plan their budget more easily.
And they will understand that the longer the subsciption, the less it is
expensive per month. You will increase your average basket per
PRINT TAGS AND
STICK THEM ON
THE DUMBBELLS 4.
PRINT TAGS AND STICK THEM ON THE
Print dumbbell weights on labels to stick them on
the rack. It will finally be organized.
Just because it’s always a mess lol
NOT ENOUGH KEY.
NOT ENOUGH KEY
Between 5 and 8pm, I noticed that we miss keys,
especially for men. Even sometimes, members can’t
have keys and towels …
Buy digital lockers.
Moreover, it will free your employees from home
CHANGE THE MANAGEMENT SOFTWARE
Your software looks pretty old. With a new software
(Resamania, Heitz …), you can get online
accounting, you will not be forced to count all the
products with your hands, it will be easier and much
- Easy management of your customer card (no
more need for books, possibility to create cards
in 10 secondes directly during the registration of
the prospects …)
- Easy management of classes booking on the
- Easy management of members purchases (as
soon as a customer buys something, we note it
on the software, no need to count at the end of
- Easy management of accounting (you can also
prospect/customer per month …)
- Manage entries (if you install an automatic entry,
you will know the attendance rate of your
- Build customer loyalty (possibility to create an
automatic newsletter, if a member doesn’t come
for 3 weeks, a mail may be sent if you wish)
FOR A CHECK
COFFEE OR SHAKE FOR A FACEBOOK CHECK
IN OR A REVIEW
These products are cheap for the company, and members will enjoy getting it
for « free ».
YOUR INTEREST ?
1 coffee = 1 CHECK IN :
Allows to share the facebook page
often and easily.
Loved ones of your members will
see your page = you will increase
your number of potential
Consider this investment as a
1 shake = 1 review on
The more reviews you have, the
more people can find you easily on
the internet, and the more they will
trust on your gym.
Works only once per member.
Print a poster to put on the bar « 1
review = 1 shake for free »
SHARE MORE GOOD
Show on the internet that you get skills in
your field. Almost everybody check your
website before to come here.
Moreover, if the recipe appeals to people,
your page/website will be shared and your
brand image enhanced.
It also works for exercice tips or fitness
tips in general.
Be the company that wants to help people
THE MORE YOU GIVE, THE
MORE YOU RECEIVE €€€€€
CREATE A FACEBOOK
Offer a one-year subscription through a
contest on Facebook for example.
To participate, they have to like the page,
share the post, and mention 2 persons in.
There are many other ways to create a
You will increase your audience on facebook, the
number of likes and so the relevance on the internet.
You will not lose money, on the contrary, new
prospects will come to your gym.
CREATE A YOUTUBE
By publishing content, your club are more
likely to reach prospects online
Your members will be grateful if you offer
You’re a gym, it’s important to educate
your members by exercice videos
You will promote your brand image
A sales argument in addition – beginners
will be not « alone » and lost
Record some videos of the gym to
promote your club
Record all the possible exercices for
your members (give them publicly, or
upload them only for your members to
You can share one of these videos per
week on facebook to feed the account
Easy to create an account and upload
The principle :
Offer a discount or free weeks for every member who brings people to your
For example : My member Sasha brought her friend Natalia to the gym, and she
bought a one-year subscription. Sasha and Natalia earn 1 month free.
YOUR INTEREST ?
You will be winner. The more they will bring people, the more
money you will have, even if you offer discounts.
Customers are the best sellers, so encourage your members to
talk about your gym to their relatives by congratulating their
So, let’s create and print some poster with one of this offers (we can
also write it on members cards) for example :
- Bring your loved ones for a one-year membership and get 1 month
free ; 2 loved ones = 2 months free ; 5 loved ones = 1 year free.
NO NEWSLETTER ?
Why do you need it ?
How it works ?
• Communicate promotions/discounts to
prospects who have not signed
• Mails are sent automatically (with new
• Give/share tips on fitness (nutrition,
• Just have to create these before and
you have nothing to do after
• Share any information
• Need more modern management
software (Resamania, Heitz …)
• CREATE RELATION AND MONEY
Thanks to this system, every potential customer who comes and doesn’t buy
a membership will benefit for example a free session 2 days after his
visit, and a discount 5 days later by mails.
IT’S BETTER TO SELL A SUBSCRIPTION CHEAPER THAN NOTHING
How to get prospects email addresses ?
Create a document « My
motivations » to fill before to talk
The potential customer writes his
contact information, and will answers
at all questions next :
- How do you know us ?
- Who push you to come here ?
(family, friends, themselves)
- How is your physical condition ?
- What are your aims ?
If they have not signed up, suggest just
before leaving to « participate » in a
contest to win a month a subscription.
Say that we draw a winner every month.
To « participate », they have to give their
email address and their phone number.
Of course, the contest will not exist,
that’s just a reason to get contact
- Writing on a document, that’s already a commitment to sign up
- The person knows why she’s here by writing her motivations and who pushing her to sign up
-> that confirms why she’s here and increases his interest in buying.
- Our advantage : get contact information of each prospect and increase their motivation to
We now know how to get contact information easily. We can use these with our newsletter,
and with phone raises.
- In addition of newsletter, it will be
interesting to contact directly by phone.
By creating a real friendly interaction, it is
easier to sell.
- 1 week after the first visit of the prospect :
offers a discount that is valid for 2 days.
- Show generosity, and create the
immediate purchase effect
We can also contact former customers who had a
one-year subscription and who have not renewed
FREE PASS FOR
FREE PASS FOR PROSPECTS
AND NEW MEMBERS
Don’t worry, you will not lose money with this strategy,
on the contrary !
Leave 4 free sessions for each prospect, whether
they sign or not.
The prospect can just use one of these, and the other 3 are
for their relatives (friends, family, colleagues …). The format
of the pass will be cardboard (I can create them).
To pratice, they just have to leave their contact information on
the pass, and to give us. We could then use it for the
By this way, each prospect will talk about your gym to their
loved ones, which will increase the number of prospects.
Some things are longer to set up than others.
I propose to start with small projects (shakes free, labels on dumbbells rack …), and only then
talk about big projects (software, entry …).
What do you think Julian ?
REFLEX TOTAL FITNESS 2.0.