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KEVIN BLANC
Paris, FR │ Tel. +33 7 67 35 13 56 │ blanc_kevin@hotmail.com │ Skype : kevin.blanc69

PROFILE
• Sports marketing profesionnal with 3 years of work experience within a renowned brand, a multinational
sports marketing agency and an international right holder with a Master’s degree in Sports management;
• Fluent in French, English and German thanks to an international background (France, Germany, China, Canada);
• Bold, positive and persistent with strong organizational ability and a well-developed capacity to meet deadlines;
• Microsoft Office Suite, Adobe Suite & Google Suite – Mautic & HubSpot – Sugar CRM – WordPress;
• Google Analytics & HubSpot Academy (Inbound & Inbound Marketing) certified.

AREAS OF EXPERTISE
Marketing strategy
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(sports and digital marketing)

Developed partnership programs as well as marketing tools to support the selling process;
Created bespoke marketing packages best catered to each client’s (or lead’s) communication and business objectives;
Signed brand ambassadors;
Set up and implemented partnership strategies as well as marketing activations & campaigns;
Created content assets including newsletters, blog articles and white papers;
Analyzed marketing activations and new trends within the Sports marketing industry and beyond
for business intelligence purposes.

Business development
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Created and optimized selling tools and processes to coordinate sales and business development activities;
Followed up with sales leads and organized business meetings;
Built, developed and maintained sucessful business relationships;
Fostered professional relationships through "Social Selling";
Drafted business and sponsorship proposals as well as presentations for clients or sales leads;
Wrote reports and presented operational recommendations;
Conducted market analyses to determine the positioning of clients’ and competitors’ products;
Identified clients’ business objectives in terms of sales growth, market shares gains, or brand awareness.

Account management
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Collaborated with account managers to manage and ensure the retention of partners;
Monitored the implementation and ensured compliance of contracts;
Planed delivery time for sponsorship deliverables and assisted with post-campaign reports;
Organized and led business meetings with clients;
Consulted with marketing and sales management about encountered issues and processed complaints, if needed.

Event organization
• Managed logistics, budget and deadlines;
• Liaised with internal and external stakeholders and booked venues (reception hall, hotels, stadiums, etc.);
• Sent and followed up with the invitations.

Business intelligence
• Analyzed competitors’ marketing strategies;
• Attended to events organized by competitors;
• Compiled business intelligence reports to monitor new trends, marketing activations as well as best practices
and to assess new sponsorship programs or business opportunities;
• Updated and optimized databases (customers, reports, marketing activations, etc.).
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EMPLOYMENT EXPERIENCE
Business Development Associate – Parkour3

July 2018 - present
(Montreal)
Digital marketing agency with renowned clients within the sports industry such as the Montreal Canadiens,
Argon 18 or RDS.
Key accomplishments:
• Increased lead generation by 25% thanks to a better segmentation and a market analysis;
• Acquired 5 new clients including Limocar Transdev Canada
• Implemented new prospection processes using marketing automation softwares such as Mautic or Hubspot,
which helps save up to 30% of time compared to the previous processes;
• Organized events focused on marketing automation and its implementation gathering Sales and Marketing VPs.

Sports Marketing Project Manager – Amaury Sport Organisation

(Paris)
March 2016 – June 2018
Company that owns, designs and organises top international sporting events including Le Tour de France, La Vuelta,
the Dakar Rally and Paris Marathon.

Key accomplishments:
• Created partnership offers and sponsorship programs for 90 events in 5 different sports;
• Helped secure key sponsorship programs to support the growth of the events organized by A.S.O including:
➢ Continental on Le Tour de France (Official partner);
➢ Feni Energia (Main partner) & Santini (Official partner) on La Vuelta;
➢ Motul on the Dakar Rally (Major partner).
• Collaborated with Account Managers during renegotiation processes to ensure the retention of 300+ partners

Marketing Assistant – Infront

September 2015 – February 2016
(Paris)
Sports marketing agency with offices in 10 countries globally, which has Vinci, Lidl, FC Girondins de Bordeaux,
Paris FC, Groupama – FDJ Cycling Team or the France national handball teams as clients.

Key accomplishments:
• Created partnership offers and sponsorship programs for 40+ clients in 7 different sports;
• Managed the partnership between Vinci and the Paris Football Club;
• Organized and managed a U15 soccer tournament gathering over 300 people and 16 teams including
Olympique de Marseille and Tottenham Hotspur (Vinci Cup).

Marketing Consultant – Oakley (Shanghai, China)

April – July 2015
Company that designs, develops and manufactures sports performance equipment and lifestyle pieces.

Key accomplishments:
• Conducted qualitative studies amounting to over 800 face-to-face interviews with Chinese consumers
to evaluated Oakley’s brand awareness and image and to have insights into the sports market in China;
• Organized product launch events and trade shows;
• Signed Lin Dan as a brand ambassador (two-time Olympic champion & five-time World champion in badminton);
• Increased Oakley’s brand awareness within the E-Sport market thanks to athletes and events sponsorship.

EDUCATION
MSc in Sports Industry Management

HOBBIES
2014 – 2016

EM Lyon Business School (France) – Ranked 4th in France
• Major in Sports Marketing

Master’s degree in political sciences

2010 – 2014

Cycling
Competition – National level

Soccer
3h29 Paris Marathon

Sciences Po Lyon (France)
• Major in International Affairs

Soccer

• 2011 – 2012 : Two Semesters at University of Konstanz (Germany)

Regional Cup winner

References available on request
Kevin Blanc │ +33 7 67 35 13 56 │ blanc_kevin@hotmail.com

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