Wattel Clement Dufay Lindsey Guyot Camille Carette Alexandra Riquiez pauline .pdf



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Lime in the movment

WATTEL CLEMENT
DUFAY LINDSEY
GUYOT CAMILLE
CARETTE ALEXANDRA
RIQUIEZ PAULINE

Veille Marketing

Veille Technologique

Part 1: Development
Conpetitors

Linkedin Communication

Communication Analysis

Post Linkedin based on different points:
People involved against the global warming
Testimony of people involved in the
company
Actions all around the world

Facebook

-Private groups (321 subscribers)
_Official page (50 K subscribers)
-English posts (some of them in french):
actuality
products
services
-Job offers
-New pilote in F station

X generation (1960-1980)
Target
Biography
Gad uses the car to move everyday. Unfortunately, he's also regularly late
in meetings because of the bad circulation in big cities like Paris or Lyon.
The Lime would be the best options for him to keep in touch with his fans
and to move rapidly and effectively in short courses. Gad is a famous
humorist who have a big carbon footprint. The Lime would be great for him
to respect the environment and use his notoriety to lead by example.

Activities
Gad is dynamic and practice musculation and tennis. He loves to stay active
and hates spending a long time in public transports. He's always moving
from on way to another and knows very well the areas in Paris.

Transport used
Car
Taxi
Uber

Gad
48 years old
Lives in Paris
Humorist

Target
Biography

Cécile
Cécile uses the bike to move aroud the city but bike is too restrictive and
dangerous. She's really involved against the global warming but she44 years old
unfortunately uses the car sometimes. She's moving frome one city to Lives in Paris
another and she would like to have one application to use everywhere. The
Actress
Lime would be the greatest option for her to move ecologicaly, safely and
quickly.Cécile is really famous and the problem with the Lime would be for
her to be recognized in the street.

Activities
Cécile is dynamic and practice many sports in a fitness club. She also loves
her comfort.

Transport used
Bike
Taxi

Target
Biography

Emma

Emma loves walking on the street and appreciate people and lanscapes.
Unfortunately she's always late when she's expected somewhere. The Lime 31 years old
would be the greatest option for her to move at her own rythm and stay Lives in Paris
focused on her courses. Emma is really inattentive. The Lime would offer
Author
her a way to keep the control on her timming.

Activities
Cécile is dynamic and practice many sports in a fitness club. She also loves
her comfort.

Transport used
Car
Taxi
Foots

Target
Biography
Guillaume loves using the last innovation. For him, the bike is old fashioned
and the scooter is the most popular way of moving in France for the
moment. He also needs to move around the city. The Lime would be alble
to respond to all his expectations. More than that Guillaume like to be
seing or recognized in the street.

Activities

Guillaume like to stay active. He practices the musculation and go out in a
lot of parties and event in Paris. Sometimes Guillaume take the public
transports when he's drunk so he need a safety way to move.

Transport used
Car
Bird
Uber

Guillaume
34 years old
Lives in Lyon
Journalist

Target
Biography

Bernard

Bernard work at the Lyon airport since 30 years. He's aware about the
impact of the impact of the massive carbon footprint that people can have 50 years old
around the world. He tries to be eco-responsible but that is complicated in Lives in Lyon
a city like Lyon which doesn't offer the way to go at the airport in public Manager at the
transport. The Lime could try to find a solution to creat a road to serve the
Lyon airport
public area like an airport.

Activities

Bernard is always moving at work and active. He liked to take his bike to go
to work when he was youg but it's more and more complicated with his
physical problems. He likes to take the scooter for fun with his
grandchildren.

Transport used
Car
Bus
Blablacar

Target
Biography

Timothé

Timothé is always active and runing everywhere. He would like to stop
being sweating when in comes somewhere. He's really focused on his 22 years old
carbon footprint and wouold continue to use an ecological public Lives in Nantes
transport. Unfortunately he hates being surrounded by people all the time. Student in
The Lime would respond to his prblems, offering him a individual public
Marketing
transport and also ecologicaly respectfull.

Activities

Timothé is really sportive and try to keep a routine, going at the fitness club
at least four times a Week. Because of his student contition, He can't have a
fully eco-responsible way of life (that could be expensive). The Lime would
be a cheap and practical transport.

Transport used
Vélo
Bus
Tram

Target
Biography
Lilly tries to stay active all the time and use ecological public transports.
Unfortunately, the vlille is not practical because it's not always available
and most of the time Lilly lost her time trying to find a space to drop back
her bike. She's always runing everywhere and arrive sweating at uni. She
would like to stay clean from the morning to the end of the day and move
quickly to win some time.

Activities

Lilly is really busy and hyperactive. she wants a practical, quick, ecological
and comfortable public transport. The Lime would be the best option.
More than that, she's a student and the budget for the transport is for her
tpo big.

Transport used
Vlille
Métro
Uber

Lilly
24 years old
Lives in Lille
Medical
student

Our project
1

Introduction of the project on the social networks

2

Intensive communication on the cities (flyers/ bounds/ video)

3

Event days ecological and touristic ride aroud the cities

Planning

Objectives
Promotion of the company
Touristic and pedagogic ride
Security
Environment
Accassibility
Fun and sharing
Descovered cities

Part 2: Communication

Paris

Lyon

Lille

Nantes

Facebook posts

Instagram posts

Application

Display on linkedin

Budget

Part 3: Interests
Paris
Security

Sharing

Intergenerational

Cultural

Environment
American
Company

Tourism
Fun
Nantes
Partnership
Lille

Discovering

Lyon
Sport

Multicultural

Intercultural

Lime in the movment
Are you ready to

with us?




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