STAEDTLER NOUVEAUTES .pdf


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New Products Design Journey 2019 | 2020

Welcome to the Natural
Environment for Creative Ideas.

Coloured pencils

Full graphite pencil
Accessories
s
er
in
el
in
F
&
s
en
p
ip
t
Fibre

Mixed sets
POS presentation
1

The journey
continues...
Content
Coloured pencils

Coloured Pencils

Full graphite pencil
Accessories

Fibre tip pens & Fineliners

Mixed sets

POS presentation

2

Coloured pencils ���������������������������������������������� 4–5
Pastel pencils �������������������������������������������������������� 6
Tinted watercolour pencil ������������������������������������� 7

Full graphite pencil
Full graphite pencil ����������������������������������������������� 8

Accessories
Eraser ������������������������������������������������������������������� 9

Fibre tip pens & Fineliners
Easy Watercolour Sets ���������������������������������� 10–11

Mixed sets

With our Design Journey assortment,
we provide high quality products to creative beginners, we accompany
them on their creative journey and we serve as a source of inspiration and
guidance.
In the setting of North America’s national parks, our Design Journey products take customers to adventures in the wild and invite them to make the
first steps into creativity.
With the new products joining the existing assortment, the journey gets
easier, prettier and wilder. Find out about the products which may take
your business a step ahead on the competitive journey.

Sketching set ������������������������������������������������������ 12
Charcoal set �������������������������������������������������������� 13
Watercolour set �������������������������������������������������� 14
Black & white set ������������������������������������������������ 15

POS presentation
Mixed sets counter display ���������������������������������� 16
Wooden Panels Counter ������������������������������������� 16
Design Journey Tower������������������������������������������ 17
Design Journey Lookbook ����������������������������������� 18
Tutorial tear off pads ������������������������������������������ 19
New Design Journey sampling box ��������������������� 19

Discover the whole
Design Journey assortment
in the
Design Journey catalogue
0H814A6000

3

Coloured pencil

Coloured pencil

Coloured Pencils
Coloured pencil







High-quality coloured pencil in classic hexagonal shape
Soft lead for a wide range of dry techniques in bright colours
Highly pigmented colours that are easy to blend
Available in 72 colours
Wood from certified, sustainably managed forests

Art. No.
EAN-Code

48

EAN-Code

4

146C C48

colours

146C M48

Art. No.

146C M72

EAN-Code

72

colours

colours

Art. No.

72

48

colours

Art. No.

146C C72

EAN-Code

5

• Highly pigmented pastel pencil for velvety paintings and
drawings
• Smooth colour gradients thanks to soft and powdery lead
• Easy to smudge and blend to create more colour shades
• For shading surfaces as well as for drawing fine lines also on
coloured paper
• Wood from FSC-certified, sustainably managed forests

• Tinted watercolour pencil with a hint of graphite
• Two completely different effects with one pencil
• When used dry it has soft and subtle nature colours with a
dark graphite character
• By adding water they awake in a rich and living intensity
while still staying muted
• Soft and intense lead
• Wood from certified, sustainably managed forests

Art. No.

Art. No.

146P C12

EAN-Code

12

12

colours

Art. No.

146P M12

Art. No.

EAN-Code

12

colours

14610T C12

EAN-Code

colours

6

Coloured pencil

Coloured pencil

Tinted watercolour pencil

Pastel pencil

14610T M12

EAN-Code

12

colours

7

Accessories

Full graphite pencil

Full graphite pencil

Accessories
Eraser

Full graphite pencil








• High quality full graphite pencil
• Special lead formula for shiny shading in a variety of grey tones, same quality
as our bestselling Mars Lumograph 100
• Especially suitable for writing, drawing, sketching and hatching as well as for
professional graphic and artistic work
• Recommended for supplementing the Mars Lumograph 100 and Mars
Lumograph black 100B
• Lead diameter approx. 6.8 mm
• Hexagonal shape
• No wooden coat so no wood waste
• Well reproducible tint

Soft material with high flexibility for good erasing performance
Erases gently, non-abrasive
Minimal crumbling
Protective cellophane wrapper
Sliding sleeve for convenient handling
Phthalate and latex free

Art. No.

526S30BK2C

EAN-Code

Update to p.17
of the catalogue
Start of delivery:
1 x 100G-10B, -8B, -6B, -4B, -2B, -HB

1 x 100G-11B, -10B, -9B, -8B, -7B, -6B, -5B,
-4B, -3B, -2B, -B, -HB

Art. No.

Art. No.

EAN-Code
8

100G M6

01.04.2020

100G M12

EAN-Code
9

Fibre tip pens & Fineliners

Fibre tip pens & Fineliners

Fibre tip pens & Fineliners
Easy Watercolour Sets
With the new Easy Watercolour Sets we invite beginners to experiment
with the fun technique of watercolouring.
We offer small themed sets with everything needed for simple watercolour
paintings and one free bookmark made of aquarelle paper.
In just three small steps a small artwork can be created – to gift or to keep:
Choose one or more colours of the water-soluble, double-ended fibre-tip pens
with brush tip and create an ink stain. Give it a watercolour effect with the
help of the paint brush and water. Then, once dry, add finishing touches with
the help of the pigment liner.
• One pen – two tips; flexible brush tip and fine tip
• For watercolour effects on most watercolour papers
• Line width brush tip approx. 1,0 - 6,0 mm,
line width fine tip approx. 0,5 - 0,8 mm
• 308 03-9: indelible, waterproof on paper, lightfast
• 10 wallets in a practical shelf-ready-packaging
• Free bookmarks from 300 g/m² mixed media paper

10

3x 3001, 1x 308 03-9, 1x brush und 1 free
bookmark

3x 3001, 1x 308 03-9, 1x brush und 1 free
bookmark

3x 3001, 1x 308 03-9, 1x brush und 1 free
bookmark

Art. No.

Art. No.

Art. No.

EAN-Code

3001STB5-1

EAN-Code

3001STB5-2

3001STB5-2

EAN-Code

11

Mixed sets

Mixed sets

Charcoal set

Mixed sets
For making the intro into creativity even easier and more beautiful, we have developed four different beginner sets. With the sets one can easily learn and practice four different drawing and sketching
techniques. The four sets include a variety of high-quality STAEDTLER products. The window in the pretty,
hangable cardboard boxes allows for an ideal visibility of the products included. This attractive design makes
the sets also the perfect gift.

Sketching Set

2.

• Set is ideal for detailed sketches as well as for hobby artistic
applications
• 4 Mars Lumograph 100 & 3 Mars Lumograph jumbo 100J to sketch
the baselines of the artwork and draw gently light pencils strokes
• 3 pigment liner 308 to outline the motive when the baselines are
done
• In addition, the set contains the art eraser 526 B30-9C and
double-hole sharpener 510 21 for sharpening the graphite pencils
• Graphite pencils made of certified wood from sustainably managed
forests
• Gift box character
• Step-by-step-instructions and detailed descriptions of the applications
on the backside of the packaging

• Set is ideal for expressive sketches and drawings as well as for hobby
artistic landscape illustrations
• 6 Mars Lumograph charcoal 100C & 3 Mars Lumograph black 100B to
get very expressive results and motifs with just a few pencil strokes
• Estompe 5426 for shading the artwork in any black and grey tones and
settling lifelike accents
• In addition, the set contains the art eraser 5427 and art
sharpener 510 25 for a professional sharpening of charcoal and drawing pencils
• Pencils made of certified wood from sustainably managed forests
• Gift box character
• Step-by-step-instructions and detailed descriptions of the
applications on the backside of the packaging

3.

2.

3.

Art. No.

61 100C

EAN-Code

4.

Art. No.

1.

1.

4.

61 100

EAN-Code
12

13

Black & white set

1.

1.

• Set is ideal for classical watercolour drawings and sketches
• 3 Mars Lumograph aquarell 100A to sketch the silhouettes
of the artwork and blend out pencil strokes by adding water
• 12 watercolour pencils 146 10C with its soft lead for amazing bright effects with water and paintbrush to create a
wide range of colours
• Water brush 949 filled with water for watercolours and
painting guarantees a controlled flow of water
• In addition, the set contains the art eraser 526 B30-9C and
sharpener 510 10 for sharpening the pencils
• Pencils made of certified wood from sustainably managed
forests
• Gift box character
• Step-by-step-instructions and detailed descriptions of the
applications on the backside of the packaging

2.

• Set is ideal for amazing bright drawings on both white and
black paper
• 12 super soft coloured pencils 149C with extra soft strokes
giving particularly high coverage for amazing bright colours
on white and black paper
• 4 metallic markers 8323 for detailed decoration of the artwork and for setting extra highlights with metallic accents
• In addition, the set includes a sharpener 510 10 for
sharpening the coloured pencils
• Pencils made of certified wood from sustainably managed
forests
• Gift box character
• Step-by-step-instructions and detailed descriptions of the
applications on the backside of the packaging

3.

Art. No.

61 14610C

2.

3.

Art. No.

EAN-Code

61 149C

EAN-Code

4.

14

Einsteigersets

Einsteigersets

Watercolour set

4.

15

Find fitting assembly suggestions for all empty displays as well as the brand shop under the search
term „Planogram Design Journey“ in Celum.

POS presentation

POS presentation

POS presentation

Design Journey Tower
• Measurements of assembled display:
width: 40 mm
depth: 45 mm (incl. hook)
height: 60 mm
• Shipped: flat
• Configuration: incl. 6 communication panels and 20 hooks

Art. No.

Find
more display options
in the
Design Journey catalogue
0H814A6000

LR DJTOWER

Mixed sets Counter Display
• The
 61 CA2MS is a filled counter display
which contains 16 mixed sets, 4 of each
set
• Content: 4x 61 100, 4x 61 100C, 4x 61
14610C and 4x 61 149C, Design Journey
header
• Measurements of assembled display:
width: 45 mm
depth: 27 mm
height: 60 mm
• Shipped: assembled, header simply needs
to be pushed in
• Configuration: 2 Level with 4 deviders and
removable header (height: 25 mm)

Art. No.

61 CA2MS

Wooden Panels Counter
• Measurements of assembled display:
width: 40 mm
depth: 45 mm (incl. hook)
height: 60 mm
• Shipped: flat
• Configuration: incl. 6 communication
panels and 20 hooks

Art. No.

16

LR WOODCA

17

Tutorial Tear Off Pads

The four new mixed sets are also prominently presented in our Design Journey Lookbook. Here the customers can find step-by-step images with textual instruction to recreate the motif on the packaging.
Furthermore, the bloggers behind the four sets are introduced in the brochure and further basics for drawing, hand
lettering, hatching and watercolouring are provided.

F

POS presentation

POS presentation

Design Journey Lookbook

E
RE

Wild at heART ?
Creative basics for sketching,
lettering and drawing!

Exercises for:
ering
Drawing & Hand Lett

Watercolouring

„Design Journey Kreative Grundlagen und Tutorials“
Lookbook German

Reed and Chipmunks,
dry writing instruments

Art. No.

Art. No.

0S814B3008

Our Artists

Whale and Mountain lake,
wet writing instruments

Art. No.

Art. No.

0S814B6000

Art. No.

Tutorials & Templates

0G814C0

„Design Journey Creative Basics and Tutorials“
Lookbook English

Dispenser for hanging or standing presentation
of the Lookbook at the POS

Hatching

• Creative tear-off pad with Design Journey
tutorials for inspiration at POS
• Language neutral
• 3 pads with different motifs available
• There is also a video tutorial available for
each motif
• Can be hung due to Euro hole

0G814D0

Brush Lettering and Calligraphy
Art. No.

LR MINIDP

0G814E0

2

3

Find more inspiration
#DiscoverAndCrea
te
#DesignJourney

Discover inside
Basics
Drawing and Lettering
Watercolouring and
Hatching
Blogger Introduction
:
Anna Stead
Bina Wieners
Taylor Humby
Sine Hagestad

4– 5
6– 7
8– 9

TUTORIAL

Design Journey Mixed
Sets:
10 – 11
Black & White Set, Waterc
olour Set
Charcoal Set, Sketch
ing Set

2.

Tutorials:

12

TUTORIAL

“Botanical Fox“
“Watercolour Sunset

“Charcoal Deer“
“Bighorn Sheep Drawin
g“
“Floral Watercolour“
“Brush Pen Whale“

S

Motif Templates:
Motifs for tracing and

practicing

12 – 13
14 – 15
16 – 17
18 – 19
20 – 21
22 – 23
24 – 31

Find more tips and tutoria
ls here:
staedtler.com/discover/
design-journey

ox
Botanical F

MATERIAL

Set
k & White
61 149C Blac e paper, at least
whit
Black and2
120 g/m

ad
by Anna Ste
50 min

p. 27

at
e templ
Find th p. 27
on

18

e

1.

angular
uses a rect
a
This piece
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piece of bla paper cut into
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cut to the sha tch the fox
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a
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S

13

in
cal details
wn
Add botani
en, pink, bro
shades of gre e to build up
tinu
and red. Con ur and details,
colo
en
the gre
rt with an
Sta
r.
laye
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layer by
de of orange
all-over sha then using the
t,
the fox’s coa
wn, red, and
shades of bro strokes of
up
ld
bui
,
orange
depth to the
colour to add dark blue
the
coat. Using
you
the brown,
shade over
to the darker
th
dep
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areas.
and
tion
sec
ck
paper
Take the bla
re the white
mark out whe soft pencil. On
will sit in very your pine trees
w
this line, dra
of green.
des
sha
in alternating green, add
ker
where
For the dar
hts to show
white highlig moonlight will
e the
e will
you imagin
on in this piec For
hit (the mo
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cor
left
be in the top use yellow for
en,
the olive gre
gives the
This
ct.
the same effe ly detail and
love
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s
have your tree
Now that you the white
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complete, plac black and add
r the
section ove
allic
g the met
in details usin piece I used
this
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mo
silver for the te pencil for
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gold
shading of
stars are in
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and silver and some extra
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shade to pick
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flowers.
details in the use paper glue
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you are hap section onto
te
to fix the whi
er!
the black pap

3.

We are wild at heA
RT.
We love the wild nat
ure. Love to
journey, to discover,
to try things
out. You too?
We believe in a world
full of ideas – bursti
ng with amazing
opportunities that
are just waiting to
be seized.
We believe that peopl
e are naturally creati
ve and inquisitive
and because creati
vity makes people
a little happier, we
want to inspire you.
Are you already a skilled
drawer but want to
try lettering? Do you
find watercolour motifs
impressive but you are
afraid to try this
technique? Or did you
just miss the starting
point for crafting,
for being creative?
Get inspired by our simple
techniques and tutoria
ls – they lead you
step by step through
different creative topics
. In addition to the
tutorials our artists supply
you with templates for
practicing. You
can easily trace them
and design the rest of
the motif just like you
want to. This is how
you can approach the
more difficult tutoria
and feel successful right
ls
from your first attemp
t!
Start now and take your
first steps on your own
Design Journey!
We are curious to see
where it leads you and
accompany you on
your way.
Your STAEDTLER team.

4.

The images and videos to all
tutorials can also be found
on: staedtler.com/discover/
design-journey

New Design Journey
sampling box
• Measurements: 180 x 20 x 110 mm
• Language: neutral
• Content:
1x Watercolour graphite pencil 100A-4B
1x Coloured pencil 149C
1x Tinted watercolour pencil 14610T
1x Double ended watercolour
brush pen 3001
1x Metallic marker 8323
1x Pigment liner 308 for free
• while stock lasts

Art. No.

0M814B0

19

© STAEDTLER Mars GmbH & Co. KG
Moosaeckerstrasse 3
90427 Nuremberg
Germany

www.staedtler.com
Subject of change

20

0I814A6000

eMail: info@staedtler.com


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