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December 2011 Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model Mohammad Taleghani1 , Meysam Almasi2 Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran M.A Student of Business management, Rasht Branch, Islamic Azad University, Rasht, Iran Abstract Customers and brands are the two most important intangible assets of any organization.
Interbrand began in 1974 when the world thought of brands as just another word for logo.
BrandZ Top 100 Most Valuable Global Brands 2011 # Brand Brand Value 2011 ($M) % Brand Value Change 2011 vs.
In essence, it appears that red Bull understood before many brands that the digital media offer a wonderful sounding and allowed to engage consumers with a lasting relationship...
The multi-dimensional scaling (MDS) technique using factor analysis is employed for data analysis to draw a perceptual map that displays the relative position of twelve shampoo brands including Venus.
__There was an overriding concern that if Nike adopted a top-down media-saturated “brand attack” in Rio, typical of big corporate brands, it would be widely rejected by Cariocas.
brands are useful ways of conveying first information instantly and a brand is to enable customers to choose one thing form another;
“Big brands don’t buy any media in isolation.
Viral Marketing, Brand Awareness, Social Media, SME Abstract The purpose of this thesis is to prove that small and medium enterprises now have the ability to leverage social media to raise brand awareness, increase sales and compete at a fairer level against global brands than ever before.
The development of several sub-brands to better position our value proposition towards different stakeholders also requires us to start defining a more strict brand architecture, making sure that AIESEC’s main brand keeps on being carried forward while empowering more specific programme-based marketing.
Non-qualifying practice 1 10h25 11h25 Manche 2 - Brands Hatch :
Consumers of FMCG-products easily switch between brands and creating and maintaining loyal consumers is a constant challenge for FMCG-brands.
Interbrand http://www.interbrand.com/en/best-global-brands/Best-Global-Brands-2011.aspx CAD – 2GWD – 17/10/2011 N°1 :
Four billion times a day, P&G brands are used by consumers worldwide.
20 INTRODUCTION OF COMPANIES AND BRANDS 1.
Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TEDstyle event.