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evolutia literaturii de brand - 2011 foarte tare 100%

December 2011 Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model Mohammad Taleghani1 , Meysam Almasi2 Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran M.A Student of Business management, Rasht Branch, Islamic Azad University, Rasht, Iran Abstract Customers and brands are the two most important intangible assets of any organization.


Monika Svobodova Brand Manager 94%

brands (25 brands) and designed brand architecture.


Best+Retail+Brands+2011 94%

Best+Retail+Brands+2011 Interbrand began in 1974 when the world thought of brands as just another word for logo.


2011 BrandZ Top100 Chart 93%

2011 BrandZ Top100 Chart BrandZ Top 100 Most Valuable Global Brands 2011 # Brand Brand Value 2011 ($M) % Brand Value Change 2011 vs.


Global Brand Toolkit 93%

The development of several sub-brands to better position our value proposition towards different stakeholders also requires us to start defining a more strict brand architecture, making sure that AIESEC’s main brand keeps on being carried forward while empowering more specific programme-based marketing.


CAD UK Facebook 92%

Interbrand CAD – 2GWD – 17/10/2011 N°1 :


Market Leader UNIT 1 INTERMEDIATE 92%

brands are useful ways of conveying first information instantly and a brand is to enable customers to choose one thing form another;


01 A True Story of Real Brand Engagement - Sept 2012 92%

__There was an overriding concern that if Nike adopted a top-­down media-­saturated “brand attack” in Rio, typical of big corporate brands, it would be widely rejected by Cariocas.


colour-2 91%

colour 2 a Ben &


2. P&G Stage Communication France 91%

Four billion times a day, P&G brands are used by consumers worldwide.


CAD Pictionnary Love UK 89%

CAD Pictionnary Love UK CORPORATE &


31668-34545-1-PB 89%

The multi-dimensional scaling (MDS) technique using factor analysis is employed for data analysis to draw a perceptual map that displays the relative position of twelve shampoo brands including Venus.


Qualitative questionnaire 88%

 - What are the brands that you know?


1. P&G Stage Marketing France 87%

Four billion times a day, P&G brands are used by consumers worldwide.


Bachelor Thesis - Florian Pollet 87%

Viral Marketing, Brand Awareness, Social Media, SME Abstract The purpose of this thesis is to prove that small and medium enterprises now have the ability to leverage social media to raise brand awareness, increase sales and compete at a fairer level against global brands than ever before.