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Réponses pour «brands»:
Total: 2000 résultats - 0.024 secondes
December 2011
Evaluate the Factors Affecting Brand Equity from the Perspective of
Customers Using Aaker's Model
Mohammad Taleghani1 , Meysam Almasi2
Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran
M.A Student of Business management, Rasht Branch, Islamic Azad University, Rasht, Iran
Abstract
Customers and brands are the two most important intangible assets of any organization.
fichier-pdf.fr/2012/02/25/evolutia-literaturii-de-brand-2011-foarte-tare/
25/02/2012
The multi-dimensional scaling (MDS) technique using factor analysis is employed for data analysis to draw a
perceptual map that displays the relative position of twelve shampoo brands including Venus.
fichier-pdf.fr/2016/07/31/31668-34545-1-pb/
31/07/2016
The development of several sub-brands to better position our value proposition towards different stakeholders also requires us to start defining a more strict brand architecture, making
sure that AIESEC’s main brand keeps on being carried forward while empowering more specific programme-based marketing.
fichier-pdf.fr/2015/03/06/global-brand-toolkit/
06/03/2015
Viral Marketing, Brand Awareness, Social Media, SME
Abstract
The purpose of this thesis is to prove that small and medium enterprises now
have the ability to leverage social media to raise brand awareness, increase sales and
compete at a fairer level against global brands than ever before.
fichier-pdf.fr/2015/10/08/bachelor-thesis-florian-pollet/
08/10/2015