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THE TALE OF YEARS 28 07 2014 (1) Campaign
Those campaign rules were designed and tested by the “Chokhobbits” team consisting of banania, Elia83 and
Mouette33.
A CROSS-BORDER
EXPERIENCE OF DEEP OCEANOGRAPHIC EXPLORATIONS
Abstract
In the framework of the international agreement RAMOGE, as follow up of the work done in
2014 to identify Ecologically or Biologically Significant Marine Areas (EBSAs) in the
RAMOGE area, a first oceanographic exploration campaign was carried out in 2015 by means
of the ISPRA research vessel (Italy).
• Dusseldorf, Germany
• www.trivago.com
Goals
• Establish trivago as a global brand for
hotel search
• Expand long-tail search coverage in all
markets at scale
• Drive traffic at a profitable cost-peracquisition (CPA)
Keyword coverage with relevant ads at scale
In 2015, trivago decided to investigate whether its original campaign
setup had overlooked potentially valuable long-tail search queries.
A CROSS-BORDER
EXPERIENCE 0F DEEP OCEANOGRAPHIC EXPLORATIONS
Abstract
In the framework of the international agreement RAMOGE, as foltow up of the work
done in 2014 in identfying areas ofecological interest (EBSAs) in the RAMOGE area,
a first oceanographic exploration campaign was carried out in 2015 by mean of the
ISPRA research vesse!
French Embassy
Campaign to support Zambian Economy and Popula>on during the COVID 19 crisis
Introduction
• The first phase targeted French Companies in Zambia, the second phase focused on all members of FZCC, this third phase
aims to reach out companies, entrepreneurs, organiza;ons and individuals located in France and Europe, interested in
suppor;ng the Zambian economy and popula;on as part of the post COVID-19 strategy.
A CROSS-BORDER
EXPERIENCE OF DEEP OCEANOGRAPHIC EXPLORATIONS
Abstract
In the framework of the international agreement RAMOGE, as follow up of the work
done in 2014 in identifying areas of ecological interest (EBSAs) in the RAMOGE area,
a first oceanographic exploration campaign was carried out in 2015 by mean of the
ISPRA research vessel (Italy).
CONTENT
Letter of transmittal.......................................................................................................3
Executive summary.......................................................................................................4
Situation analysis...........................................................................................................6
Internal environment........................................................................................................................7
Public perception ............................................................................................................................8
External environment.......................................................................................................................8
SWOT analysis................................................................................................................................9
Campaign goal.............................................................................................................10
Audience identification and messages.........................................................................11
Families..........................................................................................................................................11
Schools...........................................................................................................................................12
Local businesses............................................................................................................................12
Audience objectives.....................................................................................................14
Families..........................................................................................................................................14
Schools...........................................................................................................................................14
Local businesses............................................................................................................................14
Strategies.....................................................................................................................16
Proactive Strategy..........................................................................................................................16
Reactive Strategy...........................................................................................................................17
Communication tactics................................................................................................18
Rational appeal..............................................................................................................................19
Emotional appeal...........................................................................................................................19
Interpersonal techniques................................................................................................................20
Media tactics..................................................................................................................................21
Schedule.......................................................................................................................22
A zero-waste festival......................................................................................................................23
Budget..........................................................................................................................25
Evaluation plan............................................................................................................27
Appendix ....................................................................................................................30
Letter of transmittal
Dear members of the board,
Please find enclosed a proposal for “Vannes toward zero-waste” a public relation campaign
for the new waste management program of the city.
Director Unilever
Belgium Foods, Beverage
and Ice Cream / UNILEVER
Communications
Manager Benelux /
GOOGLE BELGIUM
General Manager
Iglo Belgium /
IGLO BELGIUM
Marketing Directeur /
PALM BREWERIES
ADRIAAN
VAN LOOY
SENSOA
CORPORATE COMMUNICATION
AD CAMPAIGN
BE
CORPORATE COMMUNICATION
BE
BE
SERVICEPLAN / BRUSSELS
OCT
L'ORÉAL
CORPORATE COMMUNICATION
BE
BE
SHAKE / BRUSSELS
NOV
DEVIMO CONSULT
CORPORATE COMMUNICATION
BE
BE
SOCIAL LAB / BRUSSELS
OCT
FERRERO – NUTELLA
CORPORATE COMMUNICATION
BE
EU
SOCIAL LAB / BRUSSELS
OCT
FERRERO – NUTELLA
CORPORATE COMMUNICATION
BE
EU
SOCIAL LAB / BRUSSELS
OCT
FERRERO – TIC TAC
CORPORATE COMMUNICATION
BE
BE
TBWA / BRUSSELS
OCT
BPOST
CORPORATE COMMUNICATION
BE
TBWA ANTWERP / ANTWERPEN
NOV
NAPOLEON GAMES
CORPORATE COMMUNICATION
BE
THE FAT LADY / GENT
NOV
STAD GENT – GENT&CO
STAFF MAGAZINE
BE
THE FAT LADY / GENT
NOV
DISTILLERIE FILLIERS
CORPORATE COMMUNICATION
BE
THE FAT LADY / GENT
NOV
UZ BRUSSEL – UZEGT
MAGAZINE
BE
THE MANIFEST / BRUSSELS
NOV
FUNDS FOR GOOD
CORPORATE COMMUNICATION
BE
THE MANIFEST / BRUSSELS
NOV
INTERPARKING – PCARD
PROMO CAMPAIGN
BE
THE MANIFEST / BRUSSELS
NOV
OXFAM – OXFAM PEACEWALKER
PROMO CAMPAIGN
BE
THE MANIFEST / BRUSSELS
NOV
OXFAM – OXFAM TRAILWALKER
PROMO CAMPAIGN
BE
THE OVAL OFFICE / DEURNE
SEPT
AGENTSCHAP VOOR NATUUR EN BOS
CORPORATE COMMUNICATION
BE
THE OVAL OFFICE / DEURNE
SEPT
ACTIRIS
CORPORATE COMMUNICATION
BE
THERE / HEVERLEE
SEPT
ARDENNES-ETAPES.BE
RADIO CAMPAIGN
BE
THERE / HEVERLEE
SEPT
SAMSONITE
DESIGN
EU
TWO CENTS / BRUSSELS
SEPT
RETTIG BELGIUM – RADSON
CORPORATE COMMUNICATION
BE
TWO CENTS / BRUSSELS
SEPT
HORMANN – HORMANN
CORPORATE COMMUNICATION
BE
W K / AMSTERDAM
JULY
JET IMPORT – CORONA EXTRA
CORPORATE COMMUNICATION
WW
WAVEMAKERS / WAASMUNSTER
DEC
OPTIMAV – OPTIMA OPEN
CORPORATE COMMUNICATION
BE
WE ARE PI / AMSTERDAM
NOV
HEINEKEN – DESPERADOS
CORPORATE COMMUNICATION
WW
WONDERGARDEN / MECHELEN
SEPT
PLAYMOBIL – SUPER 4
AD CAMPAIGN
BE
WONDERGARDEN / MECHELEN
DEC
DE CEUNYNCK
CORPORATE COMMUNICATION
BE
WONDERGARDEN / MECHELEN
DEC
AVA
CORPORATE COMMUNICATION
BE
WPP / BRUSSELS
AUG
EMIRATES
CORPORATE COMMUNICATION
WW
WPP / BRUSSELS
AUG
COCA COLA COMPANY
GLOBAL CAMPAIGN
WW
ZENITHOPTIMEDIA / BRUSSELS
OCT
SINGAPORE AIRLINES
CORPORATE COMMUNICATION
WW
BLUE 449 / BRUSSELS
OCT
BASF
MEDIA BUDGET
WW
CARAT / BRUSSELS
OCT
MONDELEZ
MEDIA BUDGET
WW
DENTSU AEGIS NETWORK / BRUSSELS
AUG
EUROSTAR
MEDIA BUYING &
We would also like to inform you of the need to verify whether the
motorcycles involved in the campaign in question are also involved in other updates,
such as the “Stelvio stand and electrical system update” in the detail of Coupon No.
We would also like to inform you of the need to verify whether the
motorcycles involved in the campaign in question are also involved in other updates,
such as the “Stelvio stand and electrical system update” in the detail of Coupon No.
http://ligaeducacion.org/jovenes-por-unaciudadania-global-da-el-pistoletazo-de-salida-en-murcia.html)
“YOUTH FOR A GLOBAL CITIZENRY” CAMPAIGN in Torrent and Salamanca
The “Youth for A Global Citizenry” awareness campaign is being run by the Spanish League of
Education with the financial help of the Spanish Agency of International Cooperation for
Development in ten different cities across Spain.
As companies invest a greater portion of their branding dollars in digital advertising,
marketers are facing increased pressure to prove digital’s branding effect both as a single channel and as a subset
of a larger branding campaign.
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