Marketing Research Project Voux .pdf


Nom original: Marketing Research Project-Voux.pdfTitre: Marketing Research Project-Voux

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Marketing Research Project: Voux
Dear research participant,
by taking our survey you contribute to a research project, initiated by Maastricht University,
that aims at giving companies from the region Limburg a better insight into how they can
develop and improve their business practices!
Furthermore, you do us students a huge favor by contributing to our project.
In order to participate, please read the product description and watch the embedded
video, BEFORE taking the survey!!!
Product description:
Voux is a hair substitute product that aims at making thinning hair appear thicker. The
product is essentially a hair powder that is directly applied to the scalp and can be modeled
into the desired structure with a brush and hairspray. Voux is available in a variety of colours
and is made out of 100% Cotton and therefore does not contain any artificial additives or
allergens. This has been tested by the TÜV Rheinland.
Now please watch the video!
https://youtu.be/zQglpNVy5aQ
Voux Package Design:

After having read the the product description and watched the video, please answer our
survey. It will take you at most 3 minutes of your time!
The survey is completely anonymous and your answers are treated 100% confidential!!!
SO PEASE BE HONEST IN YOUR ANSWERS! It is the best way to help us.
The Survey:
https://maastrichtuniversity.eu.qualtrics.com/jfe/form/SV_3CssFbOncIT865D
Thank you very much for your honesty and your time!


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