14th COEUR
Idea Generation Workshop
19 -24 September 2016
Cascais - Portugal

Organised by:

Partners

14th COEUR - Idea Generation Workshop
19 -24 September 2016, Cascais - Portugal

Dear Friends,
We are approaching another edition of COEUR, the Idea Generation Workshop. This will be the
fourteenth edition and the third to be held in Portugal. In the last edition we were very well received
in the city of Helsinki, Finland; so this year let’s move to Cascais, 30 kilometres (19 miles) west of
Lisbon.
For this year’s COEUR - Idea Generation Workshop we’ll have:
1. A theme: “Active Ageing”
2. A focus: “Tourism & Ageing”
The theme will guide the seminars and technical visits that will be held along the programme; the
focus will be the background of group activities, interests, concerns and to remind us that whatever
idea or solution (product, service, process) that will be put forward, simple or complex, it will have to
have a market and to be successfully in that market.

ACTIVE AGEING - SHORT INTRODUTION
Over the past few years, several countries have to address the problem of demographic ageing and
the number of people seeking for active ageing has increased.
The word "active" is not just the ability to be physically active, but means to continuing participation
in social, economic, cultural, spiritual and civic affairs.
Active ageing is the process of optimizing opportunities for physical, social, and mental well-being.
Currently the adult and seniors consumers represent the majority of the world population.
Therefore, the economic impact and the purchasing power is in these segments.
The tourism sector has been severely affected by this trend, especially with the change of
international tourist flows , particularly in developed countries where the demand for this new type
of tourism has increased.

www.audax.iscte.pt
audax@iscte.pt

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14th COEUR - Idea Generation Workshop
19 -24 September 2016, Cascais - Portugal

The current demand for goods and services that promotes active ageing has led many
organizations and brands to focus their business in this new category of consumers, however, this
isn’t enough.
We must develop measures and actions to promote active ageing, taking into account the
growing demand for goods and services that promotes physical and mental well-being.

HOST ORGANIZATION
ISCTE University Institute of Lisbon (www.iscte-iul.pt) is a public
university established in 1972.
Pursuing teaching, research and community services, it plays a
major role in educating qualified specialists and personnel, whose
cultural, scientific and technical skills enable them to contribute
to sustainable development both at the national and the global
level.
The strategic goals of ISCTE Lisbon University Institute are:
innovation, quality, internationalization and development of an
entrepreneurial culture.
AUDAX is ISCTE’s Entrepreneurship Center and a national reference
having developed partnerships with various local authorities,
business associations, COTEC Portugal (Association for innovation)
and the Massachusetts Institute of Technology (MIT).
Established in July 2005, AUDAX-ISCTE is committed to supporting
and promoting the entrepreneurial spirit, sustainable selfemployment, potential entrepreneurs and family businesses
embracing innovative capacities.

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www.audax.iscte.pt
audax@iscte.pt
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14th COEUR - Idea Generation Workshop
19 -24 September 2016, Cascais - Portugal

LOCATION
Cascais is a coastal town and a municipality in district of Lisbon. The region renowned worldwide for its
natural beauty and rich heritage that makes this area very popular for both Portuguese and foreign
tourists.

Last year, Cascais was elected European Youth Capital for 2018. Behind this election, emerged a

project that aims to create a movement of hope and future for European Youth. The initiative "Cascais
- European Youth Capital for 2018" will focus on the following themes: youth unemployment, mobility,
education and skills, the right to family and happiness.
For more information about Cascais - European Youth Capital for 2018, please visit
http://www.europeanyouthcapital.org/capitals/cascais-2018/.

Participants will be lodged at “O Século” Foundation, with a capacity for 100 people. “O Século” is a
Social Solidarity Foundation that supports underprivileged children and seniors. The accommodation
has 32 rooms. The property has direct beach access, outdoor patio, canteen and Wi-Fi. The Estoril
center is a 5-minute drive while the São Pedro do Estoril Train Station is a 5-minute walk away.

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www.audax.iscte.pt
audax@iscte.pt
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14th COEUR - Idea Generation Workshop
19 -24 September 2016, Cascais - Portugal

PROGRAM

Monday
19 September
08:00
09:00
10:00 Registration, then
Welcome to
10:30
COEUR and
11:00 Introduction to
the Programme
12:00

Tuesday
20 September
Creativity and
Innovation
Presentation Exercises
Coffee Break
Teamwork Brainstorming

13:00
14:00

Free

Ideas Check Up

Group
21:00 Introductions and
Getting to Know
Intercultural
Each Others
Evenings: Showcase
Creative
21:30
the Best of Your
Capacities
Country
Rest of
Evenin
Free
g

Thursday
22 September
Breakfast

Friday
23 September

Value Proposition How to Make the Pitch Motivational Talk
Coffee Break
Teamwork: Defining
Teamwork - Developing Preparation for
Your Value
Your Perfect Pitch
Final
Proposition?
Presentations
Lunch

Getting to Know
Each Others

Social Visit
15:00
15:30
16:00
16:30 Europreneurship Teamwork - Scoping
Your Ideas
17:00
17:30
18:00
18:30
19:30
20:30

Wednesday
21 September

Saturday
24 September

Pack up and
Farewell
Bus Transfer to
Lisbon

Social Visit
Teamwork - Refining
and Polishing

Local Visit

Final Value Proposition
Check Up
Value Proposition
Check Up

Final
Presentations

Jury Meeting

Dinner

Teamwork
Relaxing Evening

Award Ceremony
and Farewell Party

Free

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audax@iscte.pt
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14th COEUR - Idea Generation Workshop
19 -24 September 2016, Cascais - Portugal

ORGANISATIONAL ISSUES
Programme fee: 290 € for participants and 350 € for professors
It includes the bus round trip from ISCTE to Cascais; transportation to
technical visits; full lodging from the beginning till the end of the
programme; seminars and activities.
Participants:
In order to guarantee some diversity in the COEUR group, we are expecting
5 students from each Partner University, about 35 students in total. The
official recruitment started on May 1st and the first phase closes on July
10th. After that all free places attributed to particular universities be made
available to all interested students from all COEUR Partner Universities. We
plan to finish the second stage of recruitment on July 31th.
In order to facilitate organizational issues and to guarantee the place. a
down payment of €100 per registered student is necessary. The deadline for
this early payment is July 15 for the first recruitment phase and August 15
for the second.

Some notes:
COEUR – Idea Generation Workshop is an intensive programme: you will be
involved in activities from morning till night. The weather in Portugal is hot,
daily highs of about 27C and nightly lows of 18C, but it may get over 30C
even in September and it may cool down in the evening, so bring some
sweaters.
Arrival and Departure:
We will meet in Lisbon at ISCTE-IUL on 19th September, at 10:00 a.m., for
an introduction to the programme. After that a bus will take us to Cascais.
The last day of COEUR will be the 24th September. After breakfast a bus will
bring us back to Lisbon, where we plan to arrive at 11:00. COEUR will finish
then but we invite you to explore our luminous city and our stunning
beaches. You'll not regret, we promise!
Welcome to Portugal! You will enjoy it!
For further information, please email carina.andreia.martins@iscte.pt.
The Portuguese team:
Carina Martins
Rodrigo Castro
Gonçalo Pernas

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audax@iscte.pt
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